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Where Creativity Meets Technology

Spark is the four-day creative industries event at ISE – a hub for creative professionals, technologists, and decision-makers to connect, share ideas, and explore the future of creativity. 
 


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What is Spark?

Spark is more than an event – it’s a cross-vertical ecosystem purpose-built to overcome the sector’s fragmentation. We call it the Connection Paradox: an industry that’s never been more connected by technology, yet often disconnected in practice. Spark brings the hyperconnectivity of creative tech together with the human connection of in-person events – so ideas, industries, and innovation can finally move as one. 

Spark is co-created with industry leaders. Partners contribute to the live environment, content capture and immersive storytelling, demonstrating how creativity and technology fuel one another. 

 

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Why attend?

  • Network with intent: meet decision-makers across adjacent disciplines.
  • Learn what’s working: pragmatic sessions and live builds you can apply immediately.
  • See it, hear it, do it: technology activations and demonstrations across the venue. 

Why Spark, why now?

Creative work sits at the intersection of culture, creativity, and technology. Spark exists to unify that landscape – providing a collaborative platform to explore emerging opportunities, trends and tools, and to dissolve silos across disciplines. 

Who it’s for

Creative leaders working across Live Events, Broadcast, Design & Media, and Gaming who want to collaborate across boundaries, sharpen their edge, and build resilient, future-ready teams and businesses. 

What you’ll gain

  • New connections that accelerate projects
  • New ideas, concepts and creative applications of technology
  • Confidence in the support, infrastructure and pathways that sustain creative careers (from networks to investment and personal development) 

Year-round reach

Spark extends beyond the show through on-demand video, digital highlights and select livestreams – offering a 'taste of Spark' to the wider creative community all year. 

Spark Content

Formats

Keynotes, panels, fireside chats and live demonstrations that combine education and inspiration – curated for cross-learning (a marketer from a game designer; a broadcast producer from a live show director). 

Technology in action

From immersive LED environments and spatial audio to interactive storytelling and AI-driven production workflows, Spark showcases technology as an enabler of human imagination, not an end in itself. 

Gaming

Esports illustrates convergence in action. Expect live production demos, hands-on interactions, industry discussions and playable showcases that focus on the craft – broadcast workflows, virtual cameras, audience engagement and event design. 

Megatrends

The Spark 2026 conten programme will focus on the key themes of: Industry Convergence, AI & Innovation, Immersive Storytelling, and Cultural Intelligence

Full programme details coming soon.

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FAQs

To support today’s and tomorrow’s creative workforce with skills, thought leadership, and access to technology – empowering innovation across the sector. 

Senior professionals across Live Events, Broadcast, Design & Media, and Gaming looking to collaborate across boundaries. 

New connections, new ideas and approaches, and clear pathways to support and sustain creative careers. 

Keynotes, panels, fireside chats and live demos designed for cross-learning, showcasing real production environments and workflows. 

Yes – on-demand video, digital highlights and select livestreams offer a “taste of Spark” beyond the show. 

An ISE badge grants access to Spark.

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