Megatrends

Unlock the future with a Megatrends Pass

From Tuesday to Thursday, dive into 14 hours of subject matter expert sessions on six industry-shaping megatrends.  Expect engaging discussions and surprising insights. 

Secure your pass for just 99€ (including VAT) and gain access to all sessions and the opportunity to network with speakers and peers.

Admission is on a first-come, first-served basis – but if you don't get a seat, as a Megatrends pass holder you'll get two weeks' exclusive access to all Megatrends sessions when the videos are published online

Don’t miss the chance to be part of the conversation that could redefine your industry!

The megatrends are AI, Cybersecurity, Robotics, Smart Spaces, Sustainability, plus the TradeScape megatrend, which examines the navigation of complex regulatory frameworks and fluctuating tariffs affecting supply chains. 

AI Megatrend Sponsor:

Robotics Megatrend Sponsor:

Smart Spaces Megatrend Sponsor:

MEGATRENDS PROGRAMME

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10:30
  1. Welcome to ISE Megatrends Programme and introduction to Smart Spaces opening sessions
    CC5.3
    10 mins
    • AI Megatrend
    • Smart Spaces Megatrend
    Welcome to the ISE Megatrend Programme. Your host, Hannah Shellswell, will kick off the next three days with an overview of the Megatrend sessions. She will introduce Byron Tarry, Founder of NEXXT, who will co-host and moderate the first panel of this morning's Smart Spaces Megatrend sessions.
10:40
  1. CC5.3
    40 mins
    • AI Megatrend
    • Smart Spaces Megatrend
    Rich Mulholland delivers a bold rethink of today’s disruptive technologies and our response to them. He challenges legacy thinking, shows why playing offence beats defence, and exposes the lies we’ve been told about AI –arming audiences with a sharper, more empowered outlook on the future.
11:20
  1. CC5.3
    40 mins
    • AI Megatrend
    • Smart Spaces Megatrend
    This panel session is where we apply the keynote mindset to the industry. Byron Tarry moderates a dynamic and focused discussion with Julian Phillips, Jon Sidwick, and Brennan McReynolds (Microsoft Places) on how value is shifting in why and how we equip the Smart Spaces that will power the human + digital collaborative partnerships of the future.  From product to workflow, delivery to accountability, and room installs to recurring outcomes, expect clear talk on what future offers.
12:00
  1. CC5.3
    20 mins
    • AI Megatrend
    • Smart Spaces Megatrend
    Cloud and AI-driven solutions will be positioned as key enablers of Collaboration Quotient (CQ)—a metric that reflects how effectively teams collaborate across technology ecosystems. By reinforcing the equation Technology + Process + People = ROI, Susy and Irina will demonstrate how intelligent automation, predictive analytics, and seamless interoperability reduce friction, accelerate decision-making, and elevate user experience, ultimately driving measurable business outcomes.
13:25
  1. Introduction to Cybersecurity Megatrend sessions
    CC5.3
    5 mins
    • Cybersecurity Megatrend
    Welcome and introduction to the Cybersecurity Megatrend sessions. These sessions will explore the role of cybersecurity in ProAV, delving into topics like safeguarding your business and data from the threat of quantum computing and strategies to safeguard public spaces from hackers.
13:30
  1. CC5.3
    30 mins
    • Cybersecurity Megatrend
    Quantum advances threaten today’s encryption, putting sensitive data and IP at risk. Shaun Reardon outlines the implications of post-quantum computing for the AV industry and shares practical steps to safeguard assets. Learn how to prepare now to mitigate future risks in a rapidly evolving security landscape.
14:00
  1. CC5.3
    40 mins
    • Cybersecurity Megatrend
    With rising global instability and connected devices, Europe’s digital infrastructure faces growing cyber risk. This discussion examines threats to public and private spaces and explores technologies to build resilient cyber defenses.
15:29
  1. Welcome to the AI Megatrend sessions
    CC5.3
    1 mins
    • AI Megatrend
    • Cybersecurity Megatrend
    • Smart Spaces Megatrend
    Welcome to the AI Megatrends sessions with your host, Hannah Shellswell. We'll explore AI's rapid transformation of the ProAV and related industries, its impact on conferencing and collaboration, and discuss successes and challenges. We'll also preview future advancements and explore whether AI is a true force for good or potentially misleading.
15:30
  1. CC5.3
    30 mins
    • AI Megatrend
    AI is transforming communication and collaboration, with its impact reliant on thoughtful application. Ilya Bukshteyn from Microsoft explores how AI enhances Microsoft Teams by improving experiences, insights, and security in meetings, calls, and channels. The keynote discusses AI's current value and guides organizations on its future role in collaboration.
16:00
  1. CC5.3
    40 mins
    • AI Megatrend
    Moderated by AVIXA Executive Tech Leader and CIO, Irina Dymarsky, this session features panellists from Microsoft and Wolfram Research debating AI integration in products and services. We'll discuss where AI is best integrated, how to begin your AI journey, finding reliable suppliers, the status of AI certification, and who you can trust to provide your AI solution.
16:40
  1. CC5.3
    30 mins
    • AI Megatrend
    LLMs promise rapid automation but often “hallucinate” facts, undermining reliability. This session explores why, and how combining generative models with symbolic AI improves accuracy, explainability, and safe use of private knowledge. A demo AI research assistant highlights the hybrid approach on a high-precision task.
17:14
  1. Welcome to a Megatrend Masterclass in Robotics
    CC5.3
    1 mins
    • Robotics Megatrend
    Welcome and introduction to the Robotics Megatrend from your host, Hannah Shellswell.
17:15
  1. CC5.3
    45 mins
    • Robotics Megatrend
    This emerging field revolutionises our interaction with technology and creativity by blending robotics' precision with audiovisual power, creating new avenues for innovation. From interactive museum exhibits to film productions using precision robotics, and dynamic concert scenographies, this fusion is reshaping entertainment and visual communication. The session will showcase video case studies to highlight the use of robots across these mediums.
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14:55
  1. Welcome to Day Two and Sustainability Megatrend sessions
    CC5.3
    5 mins
    • Sustainability Megatrend
    Welcome to Day Two and an afternoon of Sustainability Megatrends.
15:00
  1. CC5.3
    20 mins
    • Sustainability Megatrend
    Marjolein explains why sustainable transformation doesn’t happen automatically: true change arises when people experience sustainability and engage with it. She shows how organizations can break barriers, build momentum, and turn ESG into shared practice, as demonstrated at AVEX, delivering clear, tangible results with impact.
15:20
  1. CC5.3
    40 mins
    • Sustainability Megatrend
    To slow climate change, businesses must reach zero carbon fast, cutting air travel. New remote collaboration tools boost profits and the planet. This discussion explores how sustainable communications can reduce impact while growing global reach.
16:39
  1. Welcome to TradeScape Megatrend
    CC5.3
    1 mins
    • TradeScape Megatrend
    Welcome and introductions to the TradeScape Megatrend sessions from your host, Hannah Shellswell.
16:40
  1. CC5.3
    20 mins
    • TradeScape Megatrend
    Surviving the Shifts and a playbook for a volatile 2026.
17:00
  1. CC5.3
    40 mins
    • TradeScape Megatrend
    A diverse panel of industry leaders examines the effects of Trump-era tariffs and regulations on manufacturing. Panellists share how their sectors are adapting, highlighting best practices, global responses, and collaborative strategies to stay resilient and competitive in a shifting regulatory landscape.
10:55
  1. CC5.3
    5 mins
    • Robotics Megatrend
    • AI Megatrend
    • Sustainability Megatrend
    • Smart Spaces Megatrend
    Today marks the final day of the ISE Megatrends, featuring sessions on Smart Spaces, Sustainability, Robots, and Physical AI.
11:00
  1. CC5.3
    40 mins
    • Smart Spaces Megatrend
    This panel explores how Immersive Digital Experiences and Retail Media Networks amplify each other’s impact. With moderator Brad Koerner, speakers reveal why immersive projects stay in “art budgets” and retail media in “price tags,” and how integrating the two can unlock far greater commercial and experiential value.
12:30
  1. CC5.3
    30 mins
    • Sustainability Megatrend
    • Robotics Megatrend
    Drones are evolving into digital signage, offering sustainable solutions and simple setups. Future drones will enhance this trend, providing creative and eco-friendly permanent installations.
13:59
  1. CC5.3
    1 mins
    • Robotics Megatrend
    • AI Megatrend
    • Smart Spaces Megatrend
    This afternoon's final sessions will cover integrating an Agentic AI strategy into your business, Europe's position in robotics research and development, and how robots are transforming healthcare, hospitality, manufacturing, distribution, and live entertainment.
14:00
  1. CC5.3
    30 mins
    • AI Megatrend
    AI is experiencing rapid growth, but with it comes a surge of buzzwords, tools, and unrealistic promises, creating a distraction that leads enterprises to adopt AI hastily without turning pilots into meaningful outcomes. This often results in wasted resources on unscalable pilots, as AI is seen as magical rather than a skill to be mastered. In this keynote, we cut through the noise and share valuable insights from building Agentic AI systems in enterprises.
14:40
  1. CC5.3
    30 mins
    • Robotics Megatrend
    Social robotics is advancing from experimentation to providing tangible value in real settings. In this keynote, Jordi Cabau, CTIO of Group Saltó, will discuss how large-scale social robotics projects are translating vision into real-world impact by integrating technology, innovation systems, and human-centered design to transform care environments and enhance quality of life.
15:20
  1. CC5.3
    30 mins
    • AI Megatrend
    • Smart Spaces Megatrend
    Discover AI's journey in AV, from origins to future impact. Explore features like intelligent control, Agentic AI potential, and how AI will reshape AV tech, ethics, and user experience.
16:00
  1. CC5.3
    60 mins
    • Robotics Megatrend
    Why do we design robots to look human? In this session, media cultural historian Rebekka Gingell (LANG AG) explores the cultural and historical roots of humanoid design – and why we continue to anthropomorphise technology. Moderated by Hannah Shellswell, the discussion is joined by Francesco Elsing, (LANG AG), who will provide industry insight into how robotics is already influencing AV and what lies ahead.
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