Megatrends

Created as a wake-up call to the ISE audience, the Megatrends programme aims to highlight the real-world implications of the pressing topics that surround the AV industry today. The programme spans six 90-minute sessions on key megatrends: AI, Cybersecurity, Robotics, Smart Spaces, Sustainability, plus the TradeScape megatrend, which examines the navigation of complex regulatory frameworks and fluctuating tariffs affecting supply chains. 

A single ticket grants access to all of the Megatrends sessions from Tuesday to Thursday during ISE, plus networking opportunities and exclusive access to online content for two weeks after the show. 

MEGATRENDS PROGRAMME

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10:30
  1. Welcome and Introduction to the Smart Spaces Megatrend
    CC5.3
    10 mins
    • Megatrend Programme
     Welcome and introduction from Hannah Shellswell to the programme and to the Smart Spaces Megatrend 
10:40
  1. CC5.3
    40 mins
    • Megatrend Programme
    Rich Mulholland delivers a bold rethink of today’s disruptive technologies and our response to them. He challenges legacy thinking, shows why playing offence beats defence, and exposes the lies we’ve been told about AI –arming audiences with a sharper, more empowered outlook on the future.
11:20
  1. CC5.3
    40 mins
    • Megatrend Programme
    Building on Rich’s discussion, this session explores how future workspaces will blend technology with human interaction. Extending into healthcare, education, and beyond, it shows how intelligent tools and adaptive environments will shape more connected, responsive, and human-centered experiences.
12:00
  1. CC5.3
    20 mins
    • Megatrend Programme
13:30
  1. Welcome Back to Cybersecurity
    CC5.3
    0 mins
    • Megatrend Programme
    Welcome and introduction to the afternoon megatrend sessions on cybersecurity from the host, Hannah Shellswell.
  2. CC5.3
    30 mins
    • Megatrend Programme
    Quantum advances threaten today’s encryption, putting sensitive data and IP at risk. Shaun Reardon outlines the implications of post-quantum computing for the AV industry and shares practical steps to safeguard assets. Learn how to prepare now to mitigate future risks in a rapidly evolving security landscape.
14:00
  1. CC5.3
    40 mins
    • Megatrend Programme
    Amid rising cyberattacks on airports and public spaces, this panel explores strategies to protect European infrastructure. Experts examine major threats, from opportunistic hackers to state-sponsored attacks, and discuss best practices, technologies, and actionable solutions for building resilient cyber defences in an increasingly connected and unstable world.
14:40
  1. CC5.3
    20 mins
    • Megatrend Programme
15:30
  1. Host Welcomes Everyone to AI Megatrend
    CC5.3
    0 mins
    • Megatrend Programme
    Welcome and introduction to this the AI Megatrends sessions from the host, Hannah Shellswell
  2. CC5.3
    30 mins
    • Megatrend Programme
16:40
  1. CC5.3
    20 mins
    • Megatrend Programme
    LLMs promise rapid automation but often “hallucinate” facts, undermining reliability. This session explores why, and how combining generative models with symbolic AI improves accuracy, explainability, and safe use of private knowledge. A demo AI research assistant highlights the hybrid approach on a high-precision task.
17:15
  1. Welcomes Everyone to Robotics
    CC5.3
    0 mins
    • Megatrend Programme
    Welcome and introduction to the Robotics Magatrends from the host, Hannah Shellswell.
  2. CC5.3
    45 mins
    • Megatrend Programme
    This emerging field merges robotics with audiovisual technology, transforming creativity and experience. From interactive museum exhibits to precision cinematography and dynamic robot-driven scenography, this symbiosis is reshaping entertainment and visual communication, unlocking new opportunities for innovation and engagement.
14:55
  1. Welcome to the Sustainability Megatrends
    CC5.3
    5 mins
    • Megatrend Programme
    Welcome and introduction to the Sustainability Megatrends from the host, Hannah Shellswell
15:00
  1. CC5.3
    20 mins
    • Megatrend Programme
    Marjolein explains why sustainable transformation doesn’t happen automatically: true change arises when people experience sustainability and engage with it. She shows how organizations can break barriers, build momentum, and turn ESG into shared practice, as demonstrated at AVEX, delivering clear, tangible results with impact.
15:20
  1. CC5.3
    40 mins
    • Megatrend Programme
    To fight climate change, businesses must cut carbon and rethink operations. This session unites leaders to explore how to run global companies without travel—leveraging virtual events, remote work, and new tools like telepresence robots—to spark collaboration while eliminating the need for flights.
16:00
  1. CC5.3
    20 mins
    • Megatrend Programme
16:40
  1. Welcome to TradeScape Megatrend
    CC5.3
    0 mins
    • Megatrend Programme
    Welcome and introduction to the TradeScape Megatrend from the host
  2. CC5.3
    20 mins
    • Megatrend Programme
    Who's doing what: Industry insights and observations on how regulatory issues and tariffs are being handled by global manufacturers and niche product and solution providers.
17:00
  1. CC5.3
    40 mins
    • Megatrend Programme
    A diverse panel of industry leaders examines the effects of Trump-era tariffs and regulations on manufacturing. Panellists share how their sectors are adapting, highlighting best practices, global responses, and collaborative strategies to stay resilient and competitive in a shifting regulatory landscape.
17:40
  1. CC5.3
    20 mins
    • Megatrend Programme
10:30
  1. Welcome and Introduction to Megatrends Day Three
    CC5.3
    0 mins
    • Megatrend Programme
    Welcome from the host to programme and introduction to the first sessions
11:00
  1. CC5.3
    40 mins
    • Megatrend Programme
    A panel explores how Immersive Digital Experiences and Retail Media Networks amplify each other’s impact. With moderator Brad Koerner, speakers reveal why immersive projects stay in “art budgets” and retail media in “price tags,” and how integrating the two can unlock far greater commercial and experiential value.
11:50
  1. CC5.3
    30 mins
    • Megatrend Programme
    The launch of a white paper on the future of video conferencing utilising a game-changing technology.
12:30
  1. CC5.3
    30 mins
    • Megatrend Programme
    With drones already being used in delivery and entertainment what's next and is this a new sustainability strategy for the future?
14:00
  1. CC5.3
    0 mins
    • Megatrend Programme
    Final afernoon 
  2. CC5.3
    30 mins
    • Megatrend Programme
    AI is booming. And with every boom comes a flood of buzzwords, tools, and false promises. The result? A smoke screen that tempts enterprises to rush into AI adoption without ever turning pilots into r ...
14:40
  1. Robotics in the Healthcare Industry: Time to take note
    CC5.3
    30 mins
    • Megatrend Programme
    The intention and capability opportunities for having "care-bots" in the healthcare industry and what this means now and in the near future to the wider institutions of education, government, museums, ...
15:20
  1. CC5.3
    30 mins
    • Megatrend Programme
    This keynote examines how Physical AI—the melding of AI with robotics and advanced physical systems—is creating new opportunities for European innovation. It outlines where EU industry can gain advantage while tackling the technological, economic, and social challenges of developing and deploying these transformative technologies.
16:00
  1. Fireside Chat: Robots and their uses in the AV industry today
    CC5.3
    40 mins
    • Megatrend Programme
    Lang Unitree and other Robots in discussion with Hannah Shellswell
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