A City of Innovation, A Week of Discovery
Explore the intersection of technology, culture and design with exclusive behind-the-scenes access to Barcelona’s landmark venues during the week of ISE 2026 (Monday to Saturday).
Tech Tours are free to attend.
As the UNESCO-UIA World Capital of Architecture for 2026, Barcelona provides the perfect backdrop for these tours.
Don’t miss our Visitor Benefits Programme!
ISE 2026 TECH TOURS
LA SALLE-URL
14:00 - 17:00 - Monday 2 February
La Salle Campus Barcelona, a founding member of Universitat Ramon Llull, invites ISE visitors to explore its Interactive Arts & Science Laboratory (IASlab), a 3,000 m² hub open to artists, researchers, startups, companies, and institutions.
The IASlab brings together art, science, and technology, featuring labs for visual effects, VR/AR, AI, animation, digital arts, interactive robotics, audiovisual post-production, and acoustic research, including reverberant and anechoic chambers. Around forty projects are led here by La Salle researchers in collaboration with industry partners.
Visitors will also see IoTiCAT, La Salle’s innovation hub connecting research and creative industry, and Brooder Lab, the incubator for emerging talent in animation, VFX, and digital arts.
“ISE guests will meet our researchers and see how engineering, architecture, and technology unite to create real-world impact, from smart buildings and data-driven design to digital creativity and human–machine interaction,” says Dr. Rosa Maria Alsina Pagès, Director of Research at La Salle.
Image © La Salle
CASA BATTLÓ BY GAUDÍ
08:30 - 10:00 - Tuesday 3 February, Wednesday 4 February
Due to high demand, ISE presents two exclusive tours hosted by the Casa Batlló team, and a guardian of Gaudí’s masterpieces that define Barcelona’s cultural identity.
Guests will explore Gaudí’s genius through the latest 2026 technology updates, including the six-sided LED cube, AI-driven exhibits, and projection mapping from the Indoor Technologies Batlló project.
The visit also unveils Casa Batlló Contemporary, an annual artistic programme that connects Gaudí’s radical legacy with today’s most innovative creators. Extending to a newly restored second-floor gallery, formerly the hidden apartment, designed with Mesura and United Visual Artists, the programme presents two cutting-edge temporary exhibitions each year, uniting heritage, experimentation, and digital art.
Alongside the exploration of heritage and architecture, the Casa Batlló team will provide an overview of the advanced systems for those interested in the technical detail, offering a deeper understanding of how innovation underpins the visitor experience.
“Casa Batlló Contemporary shows how Gaudí’s vision continues to inspire new forms of creativity and dialogue between art, architecture, and technology,” says Amílcar Vargas, PhD, World Heritage Manager, Casa Batlló. “As one of the highlights of the ISE Tech Tours, this visit invites guests to experience how past and future merge through innovation, imagination, and Gaudí’s enduring spirit.”
Image © Casa Batlló
10:15 - 12:00 - Tuesday 3 February, Wednesday 4 February
Dive into the heart of Barcelona's architectural creativity at White Rabbit – TheOFFMuseum! Experience AI-driven installations, interactive digital art, and projection mapping that reimagine the city’s iconic architecture.
As Enrique Vives, founder of WhiteRabbit, puts it: “We aim to bridge the gap between art and technology, creating immersive experiences that resonate with the soul of Barcelona.”
Guests will engage with immersive exhibits and gain insights from the artists, discovering how art, technology, and architecture converge in innovative ways.
AVIXA TV Video
Image © White Rabbit - The OFF Museum
ROOT FOR NATURE, CAIXAFORUM
14:00 - 16:00, Tuesday 3 February
Guided by the creative team behind the conception, production, and installation of the exhibition, guests will explore Root for Nature at Caixa Forum Barcelona, a cultural hub located in a former textile factory, renowned for its striking architecture and innovative public programming.
The visit includes the Root for Nature exhibition, which stands out for its interactive installations, immersive audiovisual systems, and projection mapping that blend art and design to engage visitors and raise awareness about biodiversity – all from an optimistic point of view. Guests will gain unique insights into the creative and technical processes behind the project.
In addition to the exhibition, participants will enjoy a guided tour of the CaixaForum building to admire its architectural excellence, and experience Symphony, an immersive show that combines advanced lighting, sound, and projection technologies to deliver a unique sensory performance.
Mireia Domingo, Director of CaixaForum Barcelona, says: “Root for Nature uses innovative technology to bring biodiversity to life, inviting reflection on individual efforts and showing how together we can preserve a positive world.”
Image © CaixaForum
16:00 - 18:00, Tuesday 3 February
Step inside the Roca Barcelona Gallery, a striking architectural landmark by OAB (Office of Architecture in Barcelona) and part of Roca’s international network, showcasing design and technological excellence worldwide.
Function and design of exquisite bathroom collections are enhanced by lighting, AV, automation, and control systems.
Open to the city, the gallery hosts cultural exhibitions, thought leadership and debates on technological advancement, meetings, and social events always blending design and artistry. By night, the building glows 360° with dynamic LED and glass illumination.
OAB will guide the tour, offering insights into the gallery’s architectural vision and smart AV systems. Arturo Garcia, Manager, adds: “ISE Tech Tour guests will experience an interactive, thought-provoking journey told from an architectural perspective, exploring smart AV systems, dynamic lighting, and interactive displays.”
OAB webpage
Image © Roca Gallery Barcelona
BCN AIRPORT CONTROL ROOM, BY AENA
10:00 - 12:45, Wednesday 4 February
Aena oversees more than 75 airports around the world. In Barcelona alone, over 57 million passengers used the airport in 2025 to fly to more than 200 destinations, 58 of which are located on other continents.
At the Josep Tarradellas Barcelona–El Prat Airport control room, more than 250 staff members monitor operations, security, IT systems, and maintenance, with the goal of ensuring the proper functioning of the facilities, coordinating airport resources that support aircraft operations, and guaranteeing the best possible passenger experience throughout their time at the airport.
Visitors will tour the main Airport Control Room, observe its 24/7 operations, and receive insights into current trends, monitoring practices, and future developments.
Image © Aena
L’AQUÀRIUM DE BARCELONA, PRESENTED BY TRISON
14:00 - 16:00, Wednesday 4 February and 10:00 - 12:00, Saturday 7 February
L’Aquàrium de Barcelona, one of Europe’s leading marine centres and a highlight of the city’s Port Vell waterfront, showcases how Trison brings immersive design to life through technology, architecture, culture, and storytelling.
Building on last year’s transformation, new interactive features make the 3D façade, holographic welcome, and one of the largest LED digital sea floors in the world respond dynamically to movement and sound. Guests will also experience the completed black magic glass overlays on marine tanks, adding extraordinary depth and realism to the underwater world. Winner of Best AV Integration and Best Digital Signage at the 2025 AV Integración Awards, the project redefines how visitors experience space and emotion through technology.
“Visitors on this tour will see how digital technology can completely transform the way people experience a space. We hope they leave inspired by the creativity, precision, and emotion that thoughtfully goes into every detail of the Aquarium’s digital design.” - Alfonso Alonso Yubero, Business Development Manager, Trison.
Image © L’Aquàrium de Barcelona
16:30 - 19:00, Wednesday 4 February
Explore 3CAT’s broadcast headquarters – home to TV3, Catalunya Ràdio, and the new 3CatInfo brand – including 10 active studios and staff areas usually closed to the public.
The highlight is Studio 4, a 400 m² robotized news studio with perimeter LED walls, chroma zones, and precision camera robotics, featuring the 3.5 m rotating “giratutto”, the first of its kind in the world. The space integrates multiple news programmes within one environment, from Telenotícies to Matins and Més Nit.
The tour also visits set design, lighting, and scenography workshops, offering insight into the creativity, technology, and partnerships driving 3CAT’s productions. “It’s a glimpse into how Catalan innovation and collaboration shape one of Europe’s most advanced public broadcasting networks,” says Pauli Subira Claramunt, Head of Art & Directing at 3CAT.
More info
Image © Studio 4, TV3 | 3CAT Studios and Robotized Production
CATALUNYA MEDIACITY
08:00 - 11:00, Thursday 5 February
Explore MediaCity, a 30-hectare tech hub at Sant Adrià de Besòs, part of the Tres Xemeneies project transforming a 1970s power plant.
Ferran Falcó, General Director of Consorci del Besòs, which oversees the site’s development, will lead guests on a tour of the preserved chimneys and reactivated turbine hall, featuring digital, tech, and future-use facilities. Unique architectural insight will be from Garcés de Seta Bonet Arquitectes (GdSB) and MARVEL.
"MediaCity represents the future of technology-led urban development in Barcelona. We’re excited to share our vision and show how architecture and innovation come together." — Ferran Falcó, General Director of Consorci del Besòs.
Discover how design, previsualisation, and technology are shaping the site and its community.
This early morning tour captures the sunrise and stunning views across Barcelona, with an optional 20-minute tower climb at the end. Safety gear provided.
Image © Catalunya MediaCity
SHOOT ESTUDIOS
08:30 - 11:00, Thursday 5 February
Ever wondered what it’s like to live inside a branded advert or luxury campaign? At Shoot Estudios in central Barcelona, you can. These luxury apartments double as event or live production sets, blending design, creativity, architecture and smart technology in authentic residential spaces.
Guests will visit three standout apartments: Brooklyn Loft, Royale, and 027, each revealing how lighting, automation, and control systems transform interiors into adaptable, high-performance environments alongside production and pre-production offices.
Brooklyn Loft merges industrial character with production-ready power and lighting control.
Royale blends classic elegance and architecture with smart kitchens, CEDIA-inspired multi-room AV, and high-quality, professionally installed automation systems.
“Guests will see how we merge design, smart technology, and production infrastructure to create adaptable, liveable sets,” says Gustavo Ruiz Checo, CEO and co-founder.
Shoot Estudios has hosted global brands including Prada, Loewe, Google, Vanity Fair, Converse, Smirnoff, Desigual, Zara Home, Adidas, TV3 (Public Catalan TV), Sephora, and Nike.
Image © Shoot Estudios
SABDA: IMMERSIVE WELLNESS MEETS ARTISTIC INNOVATION
12:30 - 15:00, Thursday 5 February
Discover SABDA, a pioneering multidisciplinary space in the heart of Barcelona where art, technology, and wellness come together to create transformative experiences.
Founded by Juliet Levine and Marvyn Halfon, SABDA blends 360° projections inspired by nature and abstract art with Dolby Atmos Certified cinematic spatial audio. The studio hosts a wide range of wellness practices – including yoga, mobility, pilates, sound healing, and breathwork – as well as audioreactive listening sessions and immersive exhibitions.
Guided by the founders, this tour offers a rare opportunity to experience how immersive environments can spark creativity, cultivate mindfulness, and build community. Featured in Condé Nast Traveler, SABDA invites you to step into the future of wellness and connect deeper within.
Image © SABDA
CyberSecurity Summit Delegates will visit the Police Control Room at the Port of Barcelona, with a briefing from the Crisis Room overlooking the full Control Center. From this vantage point, they can observe the Port Police and Guardia Civil in action without interrupting operations. The tour highlights the Port’s cybersecurity systems, operational practices, and supporting technology.
Video
Image © Port of Barcelona Police Control Room
At IDEAL Digital Arts Center, visitors explore the lives, minds, and masterpieces of the genius through large-scale projections, 360º virtual reality, and metaverse environments. Inspired by their legendary 1503 Florence commission, the experience blends innovation and history, inviting guests to reflect and choose their side: Team Leonardo or Team Michelangelo? A thrilling journey celebrating creativity, genius, and the enduring power of human imagination.
Image © Layers of Reality
Ignite your imagination with the Barça Immersive Tour at Spotify Camp Nou, featuring all technology and exhibition design by Mediapro Xperiences. Dive into 2,300 m² of cutting-edge interactive spaces, including a 500 m² 360° arena bringing legends like Cruyff, Iniesta, and Messi to life.
Visit fcbarcelona website
Image © Barça Immersive Tour
ALFA5 XR SPORTS CENTER: BARCELONA'S PLAYGROUND FOR TECH-ENHANCED ATHLETICS
16:30 - 19:00, Friday 6 February
Alfa5 XR Sports is where guests can move, explore, and connect. Director Ana Oliveras says: “Alfa5 brings together sport and technology to create something completely fresh.”
This tour will be presented by Layers of Reality and Alfa5 Sports XR giving an operational production point of view and will experience nine immersive zones powered by VR, AR, lasers, lighting, motion tracking, and projection systems, from virtual climbing, virtual skydiving to interactive soccer arenas.
Housed in a restored Barcelona sports swimming complex, Alfa5 XR Sports Center transforms physical activity into a high-tech, multisensory adventure and is the perfect Friday finale to the ISE Tech Tours.
Image © Alfa5 XR Sports
10:00 - 12:00 - Saturday 7 February
Discover Antares Barcelona, the award-winning residential tower by Odile Decq along the Diagonal Mar coastline. The building blends art, design, sustainability, smart home automation, and advanced energy systems, offering panoramic Mediterranean views.
Antares will provide an insider’s view and tour of its architecture, residential technology, and design intent before delegates step into its immersive digital-twin environment.
Nate Robert-Eze, urban designer turned tech innovator and CEO of VSN and Path Technologies, will demonstrate how AI and XR create “twin cities” and “twin worlds” for real-estate development, discuss opportunities and trends in proptech, in partnership with VSN Group and TheCreative.
Image © Antares
TIBIDABO AMUSEMENT PARK
13:30 - 17:00, Saturday 7 February
ISE has something very special in store for ISE Saturday at Tibidabo, where over a century of history meets modern engineering and visitor experience design.
Nestled atop the Collserola Hills and accessed via the recently renovated Cuca de Llum funicular, Tibidabo combines architectural heritage, historic rides, and operational ingenuity, reflecting Barcelona’s rich cultural and architectural traditions and distinctive Catalan way of working.
Explore selected technical and panoramic areas, including the Cuca de Llum funicular and Panoramic Area (Giradabo, Talaia, Carrusel), with Miramiralls subject to maintenance.
ISE Tech Tours are organised in collaboration with Catalan Audiovisual Cluster, an established network of companies and institutions aimed at connecting culture, economy and industry.
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