THE SHOW SHOE
One Show Shoe was cool. TWO are even cooler!
Because one shoe doesn’t fit all, we’re stepping things up for ISE 2027.
Meet the two Show Shoe designs.
After introducing our first limited-edition Show Shoe in 2026, we’re back with not one, but two new models, giving you twice the choice for another big week on your feet.
Because while the world-renowned annual tech show never disappoints, after a few hours exploring the show floor, there’s one thing that might be feeling a little flat: your feet.
So, in the spirit of continuous improvement, we’re once again going the extra mile, so that you can too.
Two shoes. Two styles. One ISE 2027. Which one are you choosing?
WHY YOU NEED IT
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All-Day Comfort: A sneaker that is business appropriate. Inspired by Gaudí. Dedicated to Barcelona. Created for the ISE Community.
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Skip the Lines: Enjoy Fast Lane entry at South Access with touch-free check-in. Your shoe is your ticket.
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Personalised Tech: An NFC chip in the tongue holds your registration details and unlocks a surprise onsite.
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Meet the Makers: Visit The Show Shoe stand in Congress Square (CS202) and discover the story behind this innovation.
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Your Team. Your Brand. Your Shoe: Order 5+ pairs to personalise and co-brand your Show Shoes, or 30+ to make them fully your own with your company branding.
PICK YOUR TEAM. STEP INTO ISE 2027.
We’ve gone toe to toe with your sore feet. Treat yourself to the ISE 2027 Show Shoe – Limited Edition.
Both designs feature a fresh interpretation of the signature ISE mosaic, bringing new colours and character to a recognisable ISE icon.
Your perfect fit, guaranteed
Every pair comes with the LODRESSO Comfort Set - including a QR Code with step-by-step instructions for individual adjustments.
Optimised fit – designed for teams and diverse feet
Ergonomic form – crafted for performance and endurance
At LODRESSO, comfort is not an extra. It’s the foundation for focus, movement and successful collaboration.
More than just a shoe
Digital extension via NFC Chip
An NFC chip (near field communication) allows seamless, short-range wireless interaction, connecting physical products to engaging digital content.
Every ISE Show Shoe comes with an embedded NFC chip, giving you guaranteed touch-free access through the South Access via a dedicated Fast Lane. No more queuing – just step in and enjoy the show.
READY TO STEP IT UP
Bespoke fit
For Show-Day Comfort
Measure at home, wear it at the show, remember it forever – your pair, your own show memento.
The Show Shoe Material Overview
Outer Material:
OnMicro®
A high-quality, vegan high-tech material with the look and feel of leather. OnMicro® is abrasion-resistant, waterproof, breathable, and particularly durable - ideal for stylish and responsible everyday wear.
Lining:
OnSteam®
The breathable OnSteam® lining ensures a pleasant foot climate. It is thermoregulating, antibacterial, and fully vegan - with the feel of leather, but much more sustainable.
Outsole:
EVA stretch UltraSoft
This ultra-light, springy EVA outsole provides maximum comfort.
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