THE SHOW SHOE

One Show Shoe was cool. TWO are even cooler!

Because one shoe doesn’t fit all, we’re stepping things up for ISE 2027.

Meet the two Show Shoe designs.

After introducing our first limited-edition Show Shoe in 2026, we’re back with not one, but two new models, giving you twice the choice for another big week on your feet.

Because while the world-renowned annual tech show never disappoints, after a few hours exploring the show floor, there’s one thing that might be feeling a little flat: your feet.

So, in the spirit of continuous improvement, we’re once again going the extra mile, so that you can too.

Two shoes. Two styles. One ISE 2027. Which one are you choosing?

 


 

WHY YOU NEED IT

All-Day Comfort

A sneaker that is business appropriate. Inspired by Gaudí. Dedicated to Barcelona. Created for the ISE Community.

Skip the Lines

Enjoy Fast Lane entry at South Access with touch-free check-in. Your shoe is your ticket.

Personalised Tech

An NFC chip in the tongue holds your registration details and unlocks a surprise onsite.

Meet the Makers

Visit The Show Shoe stand in Congress Square (CS202) and discover the story behind this innovation.

Your Team. Your Brand. Your Shoe

Order 5+ pairs to personalise and co-brand your Show Shoes, or 30+ to make them fully your own with your company branding.

Collected, not couriered

Your pair waits for you at The Show Shoe stand at Fira Barcelona. No courier, no single-parcel packaging. Just pick them up, lace up and walk the show.

PICK YOUR TEAM. STEP INTO ISE 2027.

 We’ve gone toe to toe with your sore feet.
Treat yourself to the ISE 2027 Show Shoe – Limited Edition. 

Both designs feature a fresh interpretation of the signature ISE mosaic.

Team Champion.

RUNNER STYLE.

Team Champion

Team Dynamo.

COURT STYLE.

Team Champion

A new runner style joining the collection.

119 euros
+ VAT.
Pick up at ISE 2027.

 

The returning court-style favourite.

119 euros
+ VAT.
Pick up at ISE 2027.

 

Your perfect fit, guaranteed

Every pair comes with the LODRESSO Comfort Set - including a QR Code with step-by-step instructions for individual adjustments.

Optimised fit – designed for teams and diverse feet
Ergonomic form – crafted for performance and endurance

At LODRESSO, comfort is not an extra. It’s the foundation for focus, movement and successful collaboration.

 


 

YOUR SHOES ARE WAITING IN BARCELONA.

This year, every Show Shoe makes the trip to Fira Barcelona once, together with all the others, instead of travelling across Europe one parcel at a time.

Collect your pair onsite. Pickup details coming soon.

Fewer deliveries. Less packaging. And the perfect excuse to meet the team behind the shoe.

Just bring your order confirmation and the size you picked. We'll handle the rest.

More than just a shoe

Digital extension via NFC Chip

An NFC chip (near field communication) allows seamless, short-range wireless interaction, connecting physical products to engaging digital content.

Every ISE Show Shoe comes with an embedded NFC chip, giving you guaranteed touch-free access through the South Access via a dedicated Fast Lane. No more queuing – just step in and enjoy the show. Collect your pair the weekend before and walk in on day one like a pro, or pick them up on Tuesday and skip the queue for the rest of the week.

nfc

READY TO STEP IT UP

The shoe for those seeking to step beyond

Bespoke fit

For Show-Day Comfort

Measure at home, wear it at the show, remember it forever – your pair, your own show memento.

Beautifully crafted

For Show-Stopping Looks

Step into a Gaudí-inspired design, crafted from durable leather with quick-dry lining – all delivered with minimal environmental footprint thanks to eco-packaging and a produce-on-demand model.

Batch limited

ISE 2027 Limited Edition

Only 200 pairs available. Featuring a personalised NFC chip built into the tongue.

The Show Shoe Material Overview

Champion Outer Material:

Vegan Leather · Cow Suede · Recycled Textile Mesh

The upper combines high-quality vegan leather, cow suede, and recycled textile mesh, providing a balanced combination of durability, breathability, comfort, and contemporary design.

Lining:

OnSteam®

The breathable and thermoregulating OnSteam® lining supports a pleasant foot climate and enhanced everyday comfort.

Insole:

Memory Foam + OnSteam®

The memory foam insole with OnSteam® surface provides cushioning, breathability, and enhanced comfort.

Outsole:

Thermoplastic Rubber (TPR) with Reflective Elements

The durable and flexible thermoplastic rubber outsole provides reliable grip, while integrated reflective elements add visibility and a distinctive functional detail.


 

The Show Shoe Material Overview

Dynamo Outer Material:

OnMicro®

A high-quality, vegan high-tech material with the look and feel of leather. OnMicro® is abrasion-resistant, waterproof, breathable, and particularly durable - ideal for stylish and responsible everyday wear.

Lining:

OnSteam®

The breathable OnSteam® lining ensures a pleasant foot climate. It is thermoregulating, antibacterial, and fully vegan - with the feel of leather, but much more sustainable.

Outsole:

EVA stretch UltraSoft

This ultra-light, springy EVA outsole provides maximum comfort.
 


 

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