Four reasons to attend ISE

Everything comes together at ISE.

People, experiences, knowledge and technology. Different industries, different disciplines and different ideas. At ISE, they come together.

It’s where you can experience technology in ways that simply aren’t possible from a distance. Where new relationships begin and existing ones grow stronger. Where innovation moves from possibility to reality. And where knowledge from across industries, generations and disciplines is shared.

Experience. People. Innovation. Knowledge. Everything comes together at ISE.

Experience. All senses synced.

ISE is something you have to experience in person.

See technology you have to see to believe. Hear audio that makes you stop and listen. Step inside immersive environments, encounter spectacular displays and discover solutions working together in ways that specifications and computer screens can never quite capture. This is where technology becomes tangible – where the magic is made real, in real life.

And the experience doesn’t stop at the show floor. ISE takes place in Barcelona, a city of extraordinary architecture, culture, food and creativity. From discovering what’s new at Fira Gran Via to exploring one of Europe’s most exciting cities, the whole visit is part of the experience.

Come ready to see, hear, feel and discover.

People. The boundaries break.

ISE brings worlds together – and that starts with people.

What began as a meeting place for the AV industry has become a global gathering of people from across technology and the industries it is transforming. Manufacturers meet integrators. Creatives meet technologists. Established leaders meet next-generation talent. People working in different markets discover that they are solving surprisingly similar problems.

It’s a place to strengthen existing relationships, make new connections and encounter perspectives you might never find inside your own industry.

Because when boundaries break, relationships become richer – and new possibilities emerge.

Innovation. Humanity hardwired in.

Innovation at ISE isn’t something you only hear people talking about. You can see it, question it, test it and experience it for yourself.

ISE 2027 brings together technology on an extraordinary scale, from global industry leaders to emerging startups. Explore innovation spanning content creation and systems integration, workplaces and classrooms, homes and cities, venues and concert halls – and discover what happens when technologies developed for different worlds begin to converge.

But innovation isn’t just about more technology or more intelligence packed into every interface. It’s about what people can do with it.

Come looking for what’s new. Leave thinking about what’s possible.

Knowledge. Smart gets smarter.

Human and artificial. Instinctive and acquired. Individual and collective. Intelligence comes in many forms at ISE.

Across an insight-filled content programme, experts, practitioners and industry leaders explore the technologies, trends, opportunities and challenges changing the way we work and live. Different formats let you go deep into specialist subjects, discover ideas from outside your own field or simply find the answer to the question that brought you here.

Think more world-class, less classroom: knowledge grounded in expertise, experience and different perspectives.

Come with questions. Leave knowing more.

Everything comes together.

Experience leads to conversation. Conversation introduces you to new people. People expose you to new ideas. Ideas become innovation. Innovation creates new questions. And knowledge helps you answer them.

That’s why Experience, People, Innovation and Knowledge aren’t four separate parts of ISE. They constantly intersect, each making the others more valuable.

Everything comes together at ISE. Because the possibilities grow When Worlds Unite.