ISE's visitors fall into two broad categories: the AV channel and end-users.
We define the AV channel as comprising the product supply chain – the companies involved in the buying and selling of AV products, and the creation of integrated solutions. Most people in these companies would say that they work within the AV industry.
Typical AV channel roles include integrator/installer; distributor/reseller; manufacturer; consultant; live events producer; software developer/programmer; design firm; UX/CX developer.
End-users are typically employed in the vertical sectors served by the pro AV solutions market – such as the ones pictured above. They might operate, maintain or upgrade AV systems – maybe as part of an in-house AV, IT or facilities management team. Alternatively, they may specify or select AV solutions when a specific project is being considered.