Some are doing this to make shopping more of an experience – luring consumers away from their phones and computers with a ‘wow’ factor that the online world can’t replicate. Others are using technology to create a more seamless and/or personalised experience – where the communication starts online and ends up guiding the consumer inside the store.
A major element of this is digital signage. What began as simply a more efficient alternative to printed posters and other point-of-sale material has become a vehicle for improved customer engagement, better customer service – and improved sales, so bringing a rapid return on investment.
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