6 February 16:30-17:15 / Hall 2 CEDIA Smart Home Technology Stage

Acknowledging the art and science of stand design
Created by Integrated Systems Europe to acknowledge ISE exhibitors and their stand-design efforts, the Stand Design Awards are managed solely by EXHIBITOR magazine, an award-winning print and online magazine featuring best practices for trade show marketing. A product of Exhibitor Group (www.ExhibitorOnline.com), EXHIBITOR magazine has hosted its own highly respected and impartially organised Exhibit Design Awards for more than 30 years. The ISE Stand Design Awards, then, follow in this same impartial vein and enlist a group of highly esteemed designers and marketers, who have no connection to the show and its exhibitors, to jury the competition.
2025 competition
Eligibility
Judges and judging
EXHIBITOR magazine’s Editor, Emily Olson, along with Freelance Associate Editor, Ben Barclay, complete the initial round of on-site judging to select the finalists.
During ISE, a group of world-renowned designers and marketers judge the finalists on site. Jurors score each finalist based on the assessment criteria, and the stand with the highest point total in each category is declared its winner.
2025 Jurors
Click on photos for more details
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Alexandre Parreira has a proven track record in the design industry having worked in retail design, equipment design, concept development, and art direction. With a degree in industrial and product de ...
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Arlly Fonseca brings more than 17 years of design experience, including 13 years in the exhibition industry, to her role as Head of 3D Design at Expo Centric Pty Ltd. She leads a team of six talented ...
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Chetan Fernandes is an award-winning creative leader and communications strategist with more than 25 years of experience across EMEA and APAC markets. He thrives on building integrated communications ...
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Jorge Alves has a proven track record within retail design, concept development, equipment design, and art direction. After having worked in various communication and design groups in Portugal — such ...
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For more than 20 years, Josh Frisbie has led Hamilton’s award-winning multidisciplinary creative team, focusing on magnifying customer brands through unique immersive experiences. Frisbie oversees Ham ...
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Matt Beck leverages more than 20 years of design expertise to develop award-winning solutions for clients like Snowflake, Deloitte, Toshiba, Kawneer, and Yamaha Marine. He is passionate about craftin ...
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Phil Payne is central to 2LK’s 3D offering, working as design lead and visualiser on many of the agency’s flagship and award-winning activations, including Intel at MWC and Canon at Photokina. Working ...
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Uta Goretzky served as the managing director of International Federation of Exhibition and Event Services (IFES) from 2015 to 2024. The trained business economist Diplom Kauffrau discovered her passio ...
Assessment criteria
Jurors consider how well each stand:
- communicates the name and purpose of the exhibiting company/product/brand,
- demonstrates effective design realisation/fabrication,
- enlists colour, graphics, and organisation/wayfinding as a design tool,
- presents an effective integration of technology (if applicable) and/or lighting design,
- employs the allotted space and scale to convey key messages,
- delivers an on-trend and/or impactful overall presence, and
- incorporates visually recognisable efforts toward sustainable design
Recognition
Finalists will be selected in each category, notified on the show floor, and presented with a plaque on or before Wednesday 5 February. At the Awards Ceremony on Thursday 6 February, the four winners (one per category) will be announced and presented with a trophy. Booths self-identified as sustainable according to criteria selected by ISE will be recognized from the stage. ISE will promote the winners and sustainable booths via various newsletters and channels, and EXHIBITOR magazine will publicise the winners via press release, social media posts, and exhibitoronline.com.
Perks of participation
To honour the role of education in stand-marketing effectiveness, EXHIBITOR magazine offers the following industry-related educational opportunities in association with the Stand Design Awards. For further information, contact Linda Armstrong at larmstrong@exhibitorgroup.com.
EXHIBITOR magazine offers:
- A free one-year subscription to the digital magazine for all exhibitors
- One Pick 10 scholarship to EXHIBITORLIVE 2025 for each of the four winners (a value of roughly $2695 each)
ISE 2024 Stand Design Awards winners

Other finalists in this category:
- Admiral Staging
- Black Nova
- Dazzleview
- Faradite
- iConnect
- Owl Labs
- Portman Lighting
- Schnick-Schnack-Systems GmbH
- Xyte

Other finalists in this category:
- Analog Devices
- B&C Speakers
- BeMatrix
- Acustica Beyma
- Bang & Olufsen a/s
- Ekinex spa
- GLP German Light Products GmbH
- Lindy
- Rako Controls Ltd.
- Sonos Europe BV

Other finalists in this category:
- Aluvision
- Equipson Group
- Basalte
- CGS Dry Hire
- Chauvet Professional
- Simon
- AV Stumpfl
- Vestel
- Zoom
- Zykronix International, Inc.

Other finalists in this category:
- Biamp
- Epson Europe B.V.
- Lang AG
- LG Electronics
- Midwich Group
- Panasonic Connect Europe GmbH
- Roe Visual
- Samsung Electronics
- Sharp/NEC
- Sony
Organisers
Emily Olson, Editor, EXHIBITOR Magazine
Emily Olson, Editor of EXHIBITOR magazine, brings a wealth of experience to her role. Her background is in publishing, and she served in leadership roles at three magazines including Exhibit City News before taking on her current role. During her time at EXHIBITOR magazine, Olson has served as a judge for EXHIBITORLIVE and the International Consumer Electronics Show (CES) stand-design awards. She has also managed the production of editorial content for several of the organization's awards programs.
Ben Barclay, Freelance Associate Editor, EXHIBITOR Magazine
Ben Barclay is a freelance associate editor for EXHIBITOR magazine. Within his various roles at EXHIBITOR he has managed and judged stand-design awards programs for the International Consumer Electronics Show, Integrated Systems Europe, EuroShop, EXHIBITOR Magazine’s Exhibit Design Awards, and EXHIBITORLIVE. Barclay has supervised the production of editorial content and collaborated on the magazine’s design, and his coverage of stand design and face-to-face marketing best practices has earned him national and regional awards for his writing and editing.