An independent programme to recognise ISE's most effective stands
Created by Integrated Systems Europe to acknowledge ISE exhibitors and their stand-design efforts, the Stand Design Awards are managed solely by EXHIBITOR magazine, an award-winning print and online magazine featuring best practices for trade show marketing.
A product of Exhibitor Group (www.ExhibitorOnline.com), EXHIBITOR magazine has hosted its own highly respected and impartially organised Exhibit Design Awards for more than 30 years.
The ISE Stand Design Awards follow in this same impartial vein and enlist a group of highly esteemed designers and marketers, who have no connection to the show and its exhibitors, to jury the competition.
ISE 2025 Stand Design Awards winners
2025 competition
Eligibility
Judges and judging
EXHIBITOR magazine’s Editor, Emily Olson, along with Freelance Associate Editor, Ben Barclay, completed the initial round of on-site judging to select the finalists.
During ISE, a group of world-renowned designers and marketers judged the finalists on site. Jurors scored each finalist based on the assessment criteria, and the stand with the highest point total in each category was declared its winner.
Assessment criteria
Jurors consider how well each stand:
- communicates the name and purpose of the exhibiting company/product/brand,
- demonstrates effective design realisation/fabrication,
- enlists colour, graphics, and organisation/wayfinding as a design tool,
- presents an effective integration of technology (if applicable) and/or lighting design,
- employs the allotted space and scale to convey key messages,
- delivers an on-trend and/or impactful overall presence, and
- incorporates visually recognisable efforts toward sustainable design
Sustainability Recognition
New to this year’s programme was a sustainability category based on the Better Stands Initiative, managed at ISE by AbraxysGlobal. All finalists that are recognised for their sustainability efforts with a Better Stands Initiative Gold star rating are eligible to receive the Sustainability Recognition award.
The Sustainability Recognition winner in each category was the Gold star-rated exhibitor with the highest score from the jurors against the awards assessment criteria.
Process
Finalists were selected in each category, notified on the show floor, and presented with a plaque on Wednesday 5 February.
At the Awards Ceremony on Thursday 6 February, the four category winners and four Sustainability Recognition exhibitors were announced and presented with a trophy.
ISE promotes the winners and sustainable booths via various newsletters and channels, and EXHIBITOR magazine publicises the winners via press release, social media posts, and exhibitoronline.com.
Perks of participation
To honour the role of education in stand-marketing effectiveness, EXHIBITOR magazine offers the following industry-related educational opportunities in association with the Stand Design Awards. For further information, contact Linda Armstrong at larmstrong@exhibitorgroup.com.
EXHIBITOR magazine offers:
- A free one-year subscription to the digital magazine for all exhibitors
- One Pick 10 scholarship to EXHIBITORLIVE 2025 for each of the four winners (a value of roughly $2695 each)
2025 Jurors
Organisers
Emily Olson, Editor, EXHIBITOR Magazine
Emily Olson, Editor of EXHIBITOR magazine, brings a wealth of experience to her role. Her background is in publishing, and she served in leadership roles at three magazines including Exhibit City News before taking on her current role. During her time at EXHIBITOR magazine, Olson has served as a judge for EXHIBITORLIVE and the International Consumer Electronics Show (CES) stand-design awards. She has also managed the production of editorial content for several of the organization's awards programs.
Ben Barclay, Freelance Associate Editor, EXHIBITOR Magazine
Ben Barclay is a freelance associate editor for EXHIBITOR magazine. Within his various roles at EXHIBITOR he has managed and judged stand-design awards programs for the International Consumer Electronics Show, Integrated Systems Europe, EuroShop, EXHIBITOR Magazine’s Exhibit Design Awards, and EXHIBITORLIVE. Barclay has supervised the production of editorial content and collaborated on the magazine’s design, and his coverage of stand design and face-to-face marketing best practices has earned him national and regional awards for his writing and editing.
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