Broadcast AV Summit

AV Broadcast Summit

The Era of the Broadcast AV Economy: Creator, Experience and Streaming

Thursday 5 February, 14:00-18:00 / CC5.1

Emerging from the era of broadcast-AV convergence we enter the exciting new economies of Creator, Experience, and Streaming

Presented in association with:


 

Television isn't dead; a new era of broadcasting has begun.

ISE 2026 brings together the world's biggest global broadcaster and the world's biggest global broadcast vendor, along with many others, in an exciting new programme for Broadcast AV, presented in association with IABM.

Emerging from the era of broadcast-AV convergence we enter the exciting new economies of Creator, Experience, and Streaming.

The rapidly growing digital ecosystem of the Creator Economy, where independent creators produce and distribute content directly to their audiences, now enables corporates and brands to easily take advantage of the direct relationships they have already built with their audiences. This is a fundamental shift from the traditional media economy where large broadcast organisations controlled and monetised the channel to the eyes and ears of consumers. Broadcast quality content creation is easily accessible along with the talent to sustain it.

The Experience Economy combines the four areas of entertainment, education, escapism and aesthetics to transform our experience with a brand rather than simply buying products. Unlike products which are transactional and services which are intangible, an experience focusses on how customers feel and the memory becomes the product. Delivering distinct, exciting and unique experiences enjoys premium rewards. Broadcast-quality content production and delivery is a key competitive differentiator in this market where brands are constantly elevating their offering and standards.

The Streaming Economy has seen explosive growth in the last few years, partly due to Covid-19, but mostly due to the shift in companies moving beyond their traditional markets, to own their content distribution channel and control their brand narrative. The trend of brands and corporations becoming their own broadcasters and launching dedicated streaming platforms is a significant development in the digital economy and driven by the massive growth of the video streaming market and the desire to forge direct, valuable relationships with audiences.

At the ISE 2026 Broadcast AV Summit, attendees will learn about the technologies that are driving these developments and the leaders behind them. Live content creation and distribution is one of the most exciting, adrenaline-filled segments in this market and attendees will be delighted to hear from speakers at the leading edge of live content creation and streaming.

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  • ALL-CONFERENCE PASSES
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  • INDIVIDUAL TICKETS
    Summits can be purchased individually (400 € + VAT)

Key technologies that form the beating heart of broadcast AV

 

Core infrastructure shift

The shift from traditional SDI (Serial Digital Interface) to IP-based (Internet Protocol) workflows has enabled AV over IP to transport signals over standard networks, which in turn simplifies the content production ecosystem. Subsequently, cloud production and cloud asset management enable lower capital expenditure and scalable, on-demand production and streaming services. Remote production is now more feasible with these toolsets and enables significant cost reduction and flexibility. This opens a new world for corporate events, product launches and live news-style updates from any location – without the cost and carbon footprint of travel.

 

Live production shift

The abundance of high-quality HD and 4K cameras, often PTZ (Pan-Tilt-Zoom) are empowered by all-in one production systems, often agile software-defined solutions that can be run in the cloud or on premise, and combine not only content capture but video switching, audio mixing, graphics and simplified production processes that are remotely controlled.

AR and streaming platforms

Significant developments in augmented reality (AR) bring broadcast graphics technology within reach to deliver a polished and exciting feel to corporate content.

Streaming platforms now enable reliable content hosting, adaptive bitrate that adjusts the video quality based on the viewer’s internet connection or device and content delivery networks (CDNs) that ensure fast delivery with low latency and scalable reach to viewers globally.

AI and ML

Artificial intelligence (AI) and machine learning (ML) are revolutionising video content creation by making it significantly more accessible and affordable, essentially democratizing a medium that once required specialised skills, expensive equipment, and large production teams.

For creators without professional tools or a big budget, AI offers powerful automation and generative capabilities that drastically reduce the barriers to entry. Attendees will learn how AI and ML are enabling massive cost reductions, streamlined and automated workflows and increasing accessibility to create professional-looking videos in minutes. Personalised content, translation, natural language, and re-versioning are all made easier.

SUMMIT PROGRAMME

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14:00
  1. CC5.1
    10 mins
    • Broadcast AV Summit
    Welcome to Broadcast AV Summit! We will explore insightful sessions, inspiring talks, and valuable networking opportunities. Dive into the program for a full overview of our events. We're looking forward to an enriching experience together!
14:10
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Broadcast and AV have merged. Audiences expect broadcast-quality, engaging video everywhere. AV teams must meet these standards with flexible, intuitive tools. It’s a cultural and technical shift driving professional live content anywhere.
14:40
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Discover how Adobe’s Connected Video Platform uses AI to boost creativity, streamline workflows, and scale video production. This session explores processes that enable high-quality, cost-effective video at scale, highlighting innovations in ideation, post-production, content variation, and delivery within a unified, collaborative environment. (This session will provide the following RU's: CTS:0.5 | CTS-I: 0.5)
15:10
  1. CC5.1
    40 mins
    • Broadcast AV Summit
    Discover how the evolution of Broadcast AV can unlock new business opportunities in this session. Chris Evans, IABM’s Head of Business Intelligence, will present cutting-edge research insights to guide your market strategy. Following the presentation, a panel of experts will share their perspectives on the findings, offering valuable industry insights. (This session will provide the following RU's: CTS:0.5)
15:50
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Explore how AI is revolutionizing the creator, experience, and streaming economies, making processes faster and more cost-effective. Maria Ingold, former streaming CTO and AI strategist, introduces an AI in Media Taxonomy—a comprehensive framework of over 150 use cases. This taxonomy helps industries understand and leverage AI for responsible innovation and rapid content creation. (This session will provide the following RU's: CTS:0.5 | CTS-D: 0.5)
16:20
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Virtual studios enhance corporate communications by making them more engaging and cost-effective. Companies can easily switch between virtual sets and interactive formats. Zero Density provides advanced tools used by top broadcasters. This session features a case study on transforming workflows with virtual studios to strengthen audience connections and adapt quickly.
16:50
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Corporate archives hold untapped potential with old images, TVCs, and more, forming a brand's legacy. These materials can be reimagined to engage and entertain audiences. Especially valuable for milestones, they allow brands to transform their history into a compelling story, reconnecting audiences with authentic narratives that resonate deeply. (This session will provide the following RU's: CTS:0.5)
17:20
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    YouTube, with billions of users and vast content, has redefined traditional broadcasting by enabling anyone to be a broadcaster. It has evolved beyond social media to become mainstream TV, especially for younger generations, transforming viewing habits worldwide.
17:50
  1. CC5.1
    10 mins
    • Broadcast AV Summit
    In this wrap up session, we will review what we heard and learned today - and summarise some of those key insights and points to take away.

Following the Summit, there will be a Networking Drinks Reception in the CC5 Garden, starting at 18:00.

Please note: ISE reserves the right to amend the programme in the run-up to ISE 2026.

The ISE 2026 Broadcast AV Summit, presented in association with IABM, is aimed at corporate organisations, brands and advertising agencies as well as broadcasters, podcasters and video influencers who want to engage directly with their audiences and become their own broadcaster.

Summit chair is Ciarán Doran, an industry advisor and senior executive with extensive experience of the worlds of television broadcast, content production and delivery, and pro AV technologies.

 

 

 

Enhance your Summit experience – join the Broadcast AV Show Floor Tour 

Thursday 5 February 11:00-12:30

Dive into the world of broadcast and AV innovation on the Broadcast AV Tour at ISE 2026! Designed for attendees interested in broadcast solutions and delegates from the Broadcast AV Summit, this guided tour offers an exclusive, hands-on look at the latest technologies shaping the industry.

Led by Ciarán Doran, Broadcast AV Summit Chair, the tour will take participants across the show floor to explore key solutions and products, with stops at up to eight pre-selected booths featuring unique and cutting-edge technologies. Don’t miss this opportunity to experience the future of AV and broadcast in action.

To reserve a place on this tour, please add it to your basket when registering for ISE 2026. The price is €90.

If you have already registered, please visit myISE.

FAQs

What is the Broadcast AV Zone, and where is it located?

Located in Hall 4 at ISE 2026, the Broadcast AV Zone is a focused area showcasing the latest solutions for video production, content management, audio systems, and immersive media. It serves professionals across the media and entertainment technology sector looking to innovate and evolve their approach.

Why should first-time visitors explore this area?

It’s a practical entry point into the fast-changing world of media production. Whether you’re exploring AI-powered tools, hybrid workflows, or immersive content formats, this area provides valuable insights for those aiming to stay competitive in the audiovisual industry.

Who is this for, what kind of professionals will benefit most?

The zone is ideal for anyone working in the broadcast industry, TV production, live streaming, advertising, or corporate communications. If you’re involved in content creation, storytelling, or digital engagement, this area is tailored to your needs.

What kind of innovations are on show this year?

Expect to see advanced cameras, switchers, virtual sets, media automation platforms, spatial audio systems, and streaming solutions. It’s a glimpse into the future of content creation, offering hands-on access to the kind of Future Tech driving change across entertainment and enterprise.

How is artificial intelligence impacting media production?

AI is now a key force behind faster, smarter workflows, automating editing, improving content discovery, and enhancing user experience. Exhibitors will show how AI is applied in real-world video and media environments, helping streamline everything from post-production to live streaming.

What trends are emerging in immersive media and virtual production?

Virtual production is now widely adopted beyond cinema. At ISE 2026, you’ll see how immersive environments and real-time rendering are changing the way content is produced across industries, from esports and entertainment to education and marketing.

Is this event similar to Broadcast Video Expo or NAB?

Yes, but with a wider European scope. While Broadcast Video Expo focuses on UK markets, ISE brings together the global audiovisual industry, merging pro AV, media tech, and IT. It’s an essential stop for professionals looking to compare trends, tools, and strategies across borders.

What is the AV Broadcast Summit, and when is it happening?

The AV Broadcast Summit takes place on Thursday 5 February and focuses on how creators and companies are redefining broadcasting through digital platforms. It’s part of ISE’s broader programme of Future Tech discussions and hands-on sessions.

Is the summit like a video production conference?

Very much so. With expert-led talks and panel discussions, it functions as a compact video production conference within the event, perfect for staying informed on tools, techniques, and trends shaping the media and entertainment technology sector.

Who is leading the conversation at the summit?

The summit is chaired by Ciarán Doran, a veteran of TV broadcast and pro AV. He’ll be joined by voices from across the creative industries to discuss topics like AV over IP, content strategy, and the growing influence of AI and streaming in the content economy.

How do I find exhibitors and relevant demos?

ISE 2026 makes it easy: exhibitors are listed by product category, and the Hall 4 floorplan is available online. Whether you're interested in media distribution, presentation systems, or immersive tools, you’ll find exactly what you’re looking for.

How does this area connect with the rest of ISE 2026?

This part of the show highlights how the broadcast and AV sectors are converging. It connects seamlessly with the wider ISE experience, offering first-hand insight into the technologies transforming the media production landscape, from AI to XR, from streaming to spatial audio.

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