Many manufacturers are able to make their R&D budgets go further by deploying their technologies in both markets. In addition, the events world’s shorter timescales mean that new technologies and solutions often get added to the inventory of rental houses for use in live events before they are specified by integrators for fixed installs.
Whether it’s concerts, music festivals, sporting events or product launches, visitors want to be wowed. As the live events sector continues to strengthen in the wake of its lockdown-enforced hiatus, audience expectations continue to rise once again.
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