Broadcast AV Summit

AV Broadcast Summit

The Era of the Broadcast AV Economy: Creator, Experience and Streaming

Thursday 5 February, 14:00-18:00 / CC5.1

Emerging from the era of broadcast-AV convergence we enter the exciting new economies of Creator, Experience, and Streaming

Presented in association with:


 

Television isn't dead; a new era of broadcasting has begun.

ISE 2026 brings together the world's biggest global broadcaster and the world's biggest global broadcast vendor, along with many others, in an exciting new programme for Broadcast AV, presented in association with IABM.

Emerging from the era of broadcast-AV convergence we enter the exciting new economies of Creator, Experience, and Streaming.

The rapidly growing digital ecosystem of the Creator Economy, where independent creators produce and distribute content directly to their audiences, now enables corporates and brands to easily take advantage of the direct relationships they have already built with their audiences. This is a fundamental shift from the traditional media economy where large broadcast organisations controlled and monetised the channel to the eyes and ears of consumers. Broadcast quality content creation is easily accessible along with the talent to sustain it.

The Experience Economy combines the four areas of entertainment, education, escapism and aesthetics to transform our experience with a brand rather than simply buying products. Unlike products which are transactional and services which are intangible, an experience focusses on how customers feel and the memory becomes the product. Delivering distinct, exciting and unique experiences enjoys premium rewards. Broadcast-quality content production and delivery is a key competitive differentiator in this market where brands are constantly elevating their offering and standards.

The Streaming Economy has seen explosive growth in the last few years, partly due to Covid-19, but mostly due to the shift in companies moving beyond their traditional markets, to own their content distribution channel and control their brand narrative. The trend of brands and corporations becoming their own broadcasters and launching dedicated streaming platforms is a significant development in the digital economy and driven by the massive growth of the video streaming market and the desire to forge direct, valuable relationships with audiences.

At the ISE 2026 Broadcast AV Summit, attendees will learn about the technologies that are driving these developments and the leaders behind them. Live content creation and distribution is one of the most exciting, adrenaline-filled segments in this market and attendees will be delighted to hear from speakers at the leading edge of live content creation and streaming.

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Key technologies that form the beating heart of broadcast AV

 

Core infrastructure shift

The shift from traditional SDI (Serial Digital Interface) to IP-based (Internet Protocol) workflows has enabled AV over IP to transport signals over standard networks, which in turn simplifies the content production ecosystem. Subsequently, cloud production and cloud asset management enable lower capital expenditure and scalable, on-demand production and streaming services. Remote production is now more feasible with these toolsets and enables significant cost reduction and flexibility. This opens a new world for corporate events, product launches and live news-style updates from any location – without the cost and carbon footprint of travel.

 

Live production shift

The abundance of high-quality HD and 4K cameras, often PTZ (Pan-Tilt-Zoom) are empowered by all-in one production systems, often agile software-defined solutions that can be run in the cloud or on premise, and combine not only content capture but video switching, audio mixing, graphics and simplified production processes that are remotely controlled.

AR and streaming platforms

Significant developments in augmented reality (AR) bring broadcast graphics technology within reach to deliver a polished and exciting feel to corporate content.

Streaming platforms now enable reliable content hosting, adaptive bitrate that adjusts the video quality based on the viewer’s internet connection or device and content delivery networks (CDNs) that ensure fast delivery with low latency and scalable reach to viewers globally.

AI and ML

Artificial intelligence (AI) and machine learning (ML) are revolutionising video content creation by making it significantly more accessible and affordable, essentially democratizing a medium that once required specialised skills, expensive equipment, and large production teams.

For creators without professional tools or a big budget, AI offers powerful automation and generative capabilities that drastically reduce the barriers to entry. Attendees will learn how AI and ML are enabling massive cost reductions, streamlined and automated workflows and increasing accessibility to create professional-looking videos in minutes. Personalised content, translation, natural language, and re-versioning are all made easier.

SUMMIT PROGRAMME

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14:00
  1. CC5.1
    10 mins
    • Broadcast AV Summit
    Welcome to Broadcast AV Summit! We will explore insightful sessions, inspiring talks, and valuable networking opportunities. Dive into the program for a full overview of our events. We're looking forward to an enriching experience together!
14:10
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Broadcast and AV have merged. Audiences expect broadcast-quality, engaging video everywhere. AV teams must meet these standards with flexible, intuitive tools. It’s a cultural and technical shift driving professional live content anywhere.
14:40
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    The convergence of broadcast and AV is a reality, demanding high-quality video in diverse settings like boardrooms and live events. AV professionals must meet broadcast standards with intuitive, scalable tools, marking a cultural and technical shift. Success requires treating live content as critical and developing adaptable systems and teams.
15:10
  1. CC5.1
    40 mins
    • Broadcast AV Summit
    Discover how the evolution of Broadcast AV can unlock new business opportunities in this session. Chris Evans, IABM’s Head of Business Intelligence, will present cutting-edge research insights to guide your market strategy. Following the presentation, a panel of experts will share their perspectives on the findings, offering valuable industry insights.
15:50
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Explore how AI is revolutionizing the creator, experience, and streaming economies, making processes faster and more cost-effective. Maria Ingold, former streaming CTO and AI strategist, introduces an AI in Media Taxonomy—a comprehensive framework of over 150 use cases. This taxonomy helps industries understand and leverage AI for responsible innovation and rapid content creation.
16:20
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Virtual studios enhance corporate communications by making them more engaging and cost-effective. Companies can easily switch between virtual sets and interactive formats. Zero Density provides advanced tools used by top broadcasters. This session features a case study on transforming workflows with virtual studios to strengthen audience connections and adapt quickly.
16:50
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    Corporate archives hold untapped potential with old images, TVCs, and more, forming a brand's legacy. These materials can be reimagined to engage and entertain audiences. Especially valuable for milestones, they allow brands to transform their history into a compelling story, reconnecting audiences with authentic narratives that resonate deeply.
17:20
  1. CC5.1
    30 mins
    • Broadcast AV Summit
    YouTube, with billions of users and vast content, has redefined traditional broadcasting by enabling anyone to be a broadcaster. It has evolved beyond social media to become mainstream TV, especially for younger generations, transforming viewing habits worldwide.
17:50
  1. CC5.1
    10 mins
    • Broadcast AV Summit
    In this wrap up session, we will review what we heard and learned today - and summarise some of those key insights and points to take away.

Please note: ISE reserves the right to amend the programme in the run-up to ISE 2026.

The ISE 2026 Broadcast AV Summit, presented in association with IABM, is aimed at corporate organisations, brands and advertising agencies as well as broadcasters, podcasters and video influencers who want to engage directly with their audiences and become their own broadcaster.

Summit chair is Ciarán Doran, an industry advisor and senior executive with extensive experience of the worlds of television broadcast, content production and delivery, and pro AV technologies.

 

 

 

ISE 2026 PARTNERS