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Joe Tattersall
Joe Tattersall is a YouTube strategist and producer, and the founder of The Content Group, a collective of YouTube experts who have worked with some of the world’s biggest creators to help brands, media companies, and agencies build real audiences and fandoms on YouTube.
Previously, Joe was Channel Manager and Producer for the YouTube creator group the Sidemen (23 million subscribers), leading Side+, their subscription platform. He also directed and produced the final episodes of the Sidemen’s Netflix reality TV series Inside USA and Inside UK (Season 2), which ranked number one and number two globally, respectively.
Joe believes YouTube is the future of entertainment and the evolution of free TV viewership, representing one of the biggest opportunities for brands to build real commercial value and brand affinity with their customers.
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Designing for Culture: Brand, Creativity & Connection06 Feb 2026Spark Main Stage - Hall 8.1
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