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Roberto Dos Santos Saraiva
I am a commercial and partnerships professional working at the intersection of sport, culture, and brand strategy. I specialise in building growth-focused partnerships that are commercially effective, culturally relevant, and built for long-term value.
My experience spans account management, strategic development, and international, multi-market projects, collaborating with brands, rights holders, and creators to turn ideas into scalable partnerships. I bring a practical, outcome-driven approach to every project, with a strong focus on alignment, execution, and measurable impact.
I’m particularly interested in conversations around modern sponsorship, creator-led partnerships, purpose-driven growth, and how brands can show up authentically in sport and culture. I value transparency, collaboration, and partnerships that deliver real value for all stakeholders.
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Designing for Culture: Brand, Creativity & Connection06 Feb 2026Spark Main Stage - Hall 8.1
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