ISE Insights

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  • Artificial intelligence (AI) is revolutionising the world of digital signage and DooH, driving significant advancements in how advertisers engage with their audiences.
  • As live events become more interconnected and reliant on network infrastructures, they become attractive targets for cyberattacks.
  • The recent global IT outage caused by a CrowdStrike security software update disrupted our lives on an unprecedented scale. But it also served to elevate the topic of cybersecurity in all our minds.
  • The rapid expansion of the live events sector is being fuelled by technological advancements - the most transformative of which is surely AI.
  • In the live events sector, as elsewhere in pro AV, value is increasingly shifting from hardware to software.
  • It is evident that AI will profoundly alter numerous facets of AV broadcast, even if its precise trajectory in this sector remains unclear.
  • Welcome to the digital transformation of the built environment

    Bob Snyder, Chair, Smart Building Summit
    The digital transformation of smart buildings depends upon the integration of multiple technologies which must work in concert to bring value to the owners, landlords, and occupants.
  • Drone light shows, either as standalone experiences or as part of larger live events, are growing in popularity – and in ambition.
  • What to see in smart building at ISE 2025

    Bob Snyder, Chair, Smart Building Summit
    Exhibitors at ISE cover at least 12 categories of in-building technology covering residential, commercial, government, and institutional buildings. 
  • Understanding the business trends in smart building depends upon understanding that buildings could be smart in many ways, not unlike how people can have different types of intelligence.
  • The Lighting and Staging Zone continues to grow, which has led to its relocation to Hall 6 for ISE 2025.
  • The history of live events has always involved pushing current technology to its limit to achieve new and memorable results.
  • ISE 2025 will feature Innovation Park – an unmissable opportunity to discover startups with breakthrough business ideas.
  • At ISE 2025 the spotlight will be on groundbreaking home cinema technologies that promise to revolutionise the viewing experience.
  • With over 370 exhibitors listing Digital Signage as part of their offering at ISE 2025, there’s no shortage of providers and solutions to explore.
  • Spanning Halls 3 and 5 and now extended into Hall 8.1, the Multi-Technology Zone is home to many of ISE’s flagship exhibitors, and it’s the space to discover the breadth of solutions on show at ISE. 
  • Across the AV world there has been a shift in how we treat audio and what we expect from it. We’re finally at a point where delivery matches the ambitions of technology developers. 
  • Security, data-driven insights and sustainability are all increasingly important considerations within both the unified communications and education technology spaces.
  • Ever more elaborate live events - and not just in the entertainment world - mean that the market for lighting and staging solutions remains a healthy one.
  • At ISE 2025, the residential spotlight will be on groundbreaking home cinema technologies that promise to revolutionise the viewing experience.
  • Here’s a roundup of key trends driving us towards a more connected and intelligent home environment. 
  • The extended Unified Communications & Education Technology Zone will once again host the biggest names showcasing the very latest innovations.
  • Across the unified communications and education technology sectors, AI and cloud continue to dominate the conversation. 
  • AI, XR, IoT, machine learning and other technologies that help to create smart, immersive and productive spaces are currently dominating AV conversations. 

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