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Many of the broadcast technologies that later become industry standards have first been deployed at football's biggest event.
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The modern venue is no longer simply hosting live events. It is producing continuous digital content.
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The traditional broadcast business model is under pressure from every direction.
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When FIFA World Cup 2026 kicks off today, billions of viewers will focus on the football. But for broadcast and AV professionals, the tournament represents something much bigger.
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For years, post-production was protected from automation by one assumption: creativity could not be replicated. AI is now challenging that belief.
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Many studios and broadcasters are now confronting a hard question. Can virtual production scale commercially beyond premium productions?
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Modern stadiums are no longer simply sports venues. They are connected technology ecosystems.
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Broadcast rights used to be straightforward. That world has disappeared.
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The real battle is no longer between OTT and broadcast. It is between flexible media ecosystems and rigid operational models.
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For years, the streaming industry obsessed over image quality. Now audiences care about something else entirely: delay.
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For years, broadcasters treated IP workflows as the future. Now the future has arrived – and many organisations are discovering the transition is far more complicated than expected.
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The streaming boom created a dangerous assumption: if audiences move online, profitability will naturally follow. The reality has been far more complicated.
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Arenas and entertainment destinations are being designed not only to host events, but to create, distribute and monetise content continuously.
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Live sports broadcasting used to be about capturing the action. Now it is about capturing, processing, packaging and distributing the action almost instantly.
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Broadcasting is becoming personalised, software-defined and increasingly shaped around every individual viewer.
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The Facts & Figures report for ISE 2026 is available to download.
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The initiative will create new opportunities for talent development, innovation and community projects across the sector
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Spanning all eight halls at Fira de Barcelona Gran Via, ISE 2026 delivered four days of record-breaking energy, creativity, and innovation, bringing the global audiovisual and systems integration comm
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ISE 2026 invites you to step outside the exhibition halls and witness a breathtaking spectacle above Barcelona’s skyline, as the ISE Drone Show lights up the city in a mesmerising fusion of technology
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Samsung heads packed roster of partners for new creative industries showcase at Integrated Systems Europe (ISE), alongside Lab of Tomorrow, 3Cat, Mo-Sys and more. Top industry leaders and renowned spe
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ISE 2026 is set to redefine industry learning. Its dynamic content programme brings together visionaries, innovators, and thought leaders for an unparalleled showcase of technology, creativity, and co
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Exploring how hidden systems are translated into immersive physical experiences, this keynote examines the convergence of art, technology, and architecture through real-world creative practice.
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Pro AV and broadcast technology are rapidly merging, creating new opportunities and challenges for organisations across both sectors.
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After its strong debut in 2025, the showcase returns with a renewed focus on the next generation of learning technologies. Through hands-on zones, expert sessions, and real-world demonstrations, atten
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