Shift to IP and hybrid workflows

Colin Farquhar, senior vice president of sales at VITEC, highlights the accelerating transition from traditional DVB distribution to IP-based content delivery, which is reshaping how organisations think about their broadcast and AV infrastructure. “IP is clearly becoming the dominant way of distributing and delivering content,” he notes, with customers increasingly combining IP gateways and DVB ingest products to create flexible, scalable solutions. The convergence is evident as AV companies, traditionally focused on signage and internal communications, now explore broadcast workflows, leveraging their expertise in IP to meet the demanding standards of live broadcast environments.  

The convergence brings new challenges. As Farquhar explains, “The broadcast space is often much more demanding… if someone’s watching a live TV feed in their office and a couple of frames disappear, nobody cares. But if I’m a broadcaster and I lose frames or sync, the demands are much higher.” This underscores the need for AV professionals to deepen their understanding of broadcast standards, with organisations like AVIXA emphasising expanded training and capability-building. The integration of AV and broadcast is not just about technological developments; it is also about raising the bar for reliability and precision.  

Video processing and display innovations 

VITEC has introduced advanced video processing appliances for video walls and large-scale environments, reflecting the growing importance of LED technology. Farquhar observes, “LED is growing huge… and the technology is getting a lot better.” The modularity and scalability of LED displays are transforming both AV and broadcast spaces, enabling seamless, high-quality visual experiences.  

Debbie Zheng, director at Absen, echoes this trend, noting that LED displays are increasingly replacing LCD and projectors in broadcast studios. “LED displays are getting more and more popular… you can build as big a screen as you want, with seamless, accurate colours,” Zheng says. Absen’s KLCOB and Icon X series, with touch solutions and true black performance, are tailored for both conference rooms and high-end broadcast environments. The modular nature of LED panels allows for flexible installation and transport, further driving adoption.  

The road ahead: collaboration and training

As AV and broadcast convergence continues, collaboration between sectors is essential. Unified communications (UC) platforms are integrating broadcast-quality features, with technologies like NDI enabling seamless content sharing across environments. Our interviewees agree: training, standards, and a willingness to learn from each other will be key to unlocking the full potential of convergence. 

If you’re looking to stay ahead in this rapidly evolving landscape, make sure to visit ISE and see how the convergence of AV and broadcast technology is redefining what’s possible. 

Stay informed! 

ISE is the world-renowned annual tech show for the AV and systems integration industry, taking place in Barcelona, 3-6 February 2026. For more information on AV-over-IP infrastructure and other aspects of broadcast AV, and to discover more about ISE 2026 as details are released, sign up for updates. 

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