Continuing its association with the America’s Cup, whose 37th edition takes place in Barcelona in October 2024, ISE is displaying Horonuku, a record-breaking land yacht, in the Content Production & Distribution Technology Zone in Hall 4.
In December 2022, New Zealand’s America’s Cup team broke the wind-powered land speed record in Horonuku. The 14-metre craft, which uses a rigid wing rather than a sail, reached a speed of 222.4 km/h (138.2 miles per hour) on the dry basin of Lake Gairdner in South Australia. The team believe it is capable of reaching even higher speeds.
A 20m x 3m L-shaped Alfalite LED screen with a 2.6mm pixel pitch and a curved apex will be used to simulate a desert setting and create an immersive experience for the Horonuku yacht.