Tech Tours

Various locations throughout Barcelona

A chance to go behind the scenes at key Barcelona installations

Tech Tours are a great way to see technologies from the ISE show floor deployed in practice. 

ISE 2024 saw an expanded programme of tours taking visitors behind the scenes of major AV installations in Barcelona. See the highlights below. We are already looking at new sites for the next edition of ISE 2025 Tech Tours – keep informed by following our social media and news channels.

First Official Exhibition of the 37th America’s Cup Barcelona 2024

America's Cup Experience

Barcelona now hosts the greatest sailing show on Earth. Located in the Port Vell, between the Ineos Britania and Alinghi Redbull bases, the new America’s Cup Experience aims to enlighten the public about this historic yacht race before it comes to shore in August 2024.  

ISE Tech Tour guests witnessed a replica of famous old trophy that nations have striven to win since 1851 alongside a giant LED screen and an immersive 360 space before walking through the entertainment corridors through to the 100-screen America’s Cup timeline exhibition.

Plató Nou Virtual Production Studio

Merging authentic and digital worlds in real time, Plató Nou Virtual Production Studio in El Poblenou neighbourhood presents technological innovations such as large LED volume, production lighting, media server and processing.  

Antoine Vaxelaire, creative director and partner at Appia, introduced virtual production, highlight several case studies to date and showed virtual production / VFX techniques. A mini-workshop allowed guests to try and test out on-site virtual production technology.



Plato Nou

Images: © Plató Nou Virtual Production Studio

Cines Filmax Gran Vía


Image © Cines Filmax Gran Via

Cines Filmax Gran Via is the only cinema in the world that has three 4DX screens in the same multiplex, together with one ScreenX for the ultimate in cinematic experience. 4DX incorporates moving seats and sensory weather effects inside the auditorium. ScreenX gives full 270-degree panoramic field-of-view in those scenes that are chosen by the movie directors.

ISE Tech Tour guests were immersed in a mind-blowing experience with cinema-quality resolution.

Cines Filmax’s staff detailed the reasons behind the initial investment, provided a tour of technology, shared their unique insight into operations and outlined trends in cinema technology.



Tutankhamun, The Immersive Experience & The Great Library of Tomorrow

Tutankhamun, The Immersive Experience at IDEAL Barcelona

Hand-in-hand with the Child Pharaoh, ISE Tech Tour guests discovered the history of an absolutely magical civilisation from which we have inherited many cultural elements. Layers of Reality and IDEAL Barcelona shared their curatorial and production insight on this tour.

The Great Library of Tomorrow at Aribau Immersive Space

Ricard Tomás, co-director at the music label and promoter Blanco y Negro Music, the force behind next level immersive experiences and various individual artists, guided attendees through The Great Library of Tomorrow. This session provided insights from promotional, events, and music perspectives.


Tutankhamun Immersive Experience


Data driven art at Gaudí’s Casa Batlló

The Cube, Casa Battlo

Image: The Cube at Casa Batlló

In 2023, Casa Batlló took the museum outside its building originally designed by Gaudí to look like a dragon’s back with sword reminiscent of Saint George, the patron saint of Catalonia.

ISE Tech Tour guests heard how in front of 65,000 visitors, AI driven artwork by digital artist Refik Anadol was AI mapped on to the mesmeric façade measuring 32m high by 14.5m for a single evening.

Integration of the operating room, Bellvitge University Hospital

A small group of ISE guests got the unique chance to step inside a real surgical operating control room at a top Barcelona hospital to see its inner workings and learn how audiovisual technology can help improve and save lives.

Ditec Medical presented its ORisTIC digital operating room solution tailored to audiovisual and communications needs of healthcare staff. The system uses a touch interface to distribute video and audio signals of the operating room, control the audiovisual equipment and manage available communication services.




L'illa Mall Barcelona

L'illa Mall

Friday 2 February, 09:00-11:00

L'illa Mall Barcelona offered an impressive lighting and technological experience thanks to LEDDREAM Group.

The Tech Tour showcased the architectural and design wonders of L'illa Mall, which revealed its renovated space in December 2023. In particular, it emphasised the innovative lighting concept integrated into the dynamic ceiling. In collaboration with the renowned architecture firm BatlleRoig and Lighting Artec studio, Lumalia Studio has brought to life a dynamic surface of 1100sqm. It is a testament to architectural integration and lighting design.

Barcelona Supercomputing Center: New MareNostrum 5

Friday 2 February, 12:00-14:00

The emblematic MareNostrum 5 is the next-generation quantum supercomputer at the new 12,000sqm headquarters of the Barcelona Supercomputing Center (BSC).

The MareNostrum 5 is a new EuroHPC pre-exascale supercomputer that uses speeds of up to 314 petaFLOPs (roughly translating to 314 million billion calculations per second) with 200 petabytes of storage and 400 petabytes of active archive. It is 15 to 20 times faster than its predecessor, MareNostrum 4 Quantum computer, housed inside the iconic Torre Girona Chapel at Barcelona Supercomputing Center.



Barça Immersive Tour, Camp Nou


Saturday 3 February, 11:00-13:00

Ahead of its move to a permanent museum at the new FC Barcelona stadium, this innovative temporary exhibition has drawn nearly 1.5 million annual visitors since its June 2023 opening.

ISE guests were taken through the technology inside a 500sqm immersive space that features a ground-breaking 360° production, utilising deepfake technology to recreate football legends like Cruyff, Iniesta, and Messi.


Cluster Audiovisual de CatalunyaISE Tech Tours are organised in collaboration with Catalan Audiovisual Cluster, an established network of companies and institutions aimed at connecting culture, economy and industry. 

ISE Partners

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Media Partners