New for ISE 2024 is the Welcome Screen at the South Access of Fira de Barcelona’s Gran Via venue. The 193sqm invisible LED display will become a permanent fixture for the venue.
The transparent LED display, based on the MUXWAVE M3 LED screen with a 3.9mm pixel pitch, offers flexibility to adapt to various surface geometries. SONO managed the system design and installation to integrate more than 950 tiles of transparent screen into the glass façade.
This ground-breaking installation demands a robust and flexible media server for stable and visually inspiring content delivery to the ISE audience over the four days. Ventuz and Realtime Department have engaged with the ISE 2024 team to ensure a seamless bridge between programming and on-site installation for the exhibition.
Christoph Gockel, one of the Managing Directors of Realtime Department, said: “We have been a content partner of the supplier of the Muxwave, LANG AG, at ISE for 11 years and are delighted to be part of this project team, for what is the probably the largest MUXWAVE installation in Europe.
The Ventuz real-time software brings two key features; the ability to play back vast amounts of visual data and live, interactive content that can be shown at any point during the four days of ISE. This flexibility allows switching between multiple pre-programmed content streams and real-time, live updates from the show, including social media feeds and QR codes for audience participation. Check out the live performances of 'Bee Barcelona' on the screen on Wednesday (12:30 and 19:00) from top digital artist and ISE keynote speaker Jeroen van der Most.
A Ventuz Runtime dual server cluster will deliver the engaging visuals to the MUXWAVE LED wall, and the Ventuz Multi-GPU cluster will allow the content to be played out with fewer servers and reducing initial hardware costs.