Tech Talks | Integrated Systems Europe 2023

Tuesday 31 January - Friday 3 February
Time: Afternoons from 15:00 (Friday 12:15)
Location: CC4.1
Free to attend

Like their Spanish counterparts, the free English-language Tech Talks were designed to give new and existing visitors the opportunity to learn about technology innovations and business developments. They were also designed to offer something a little different from the main conference programme. These Tech Talks were given by experts on the cutting edge, bringing new ideas, sharing best-practice case studies and offering a glimpse of the state of the art at ISE 2023.

Highlights included:

In-camera visual effects in TV programmes such as The Mandalorian
The impact of technology in museums
Sessions looking at building new revenue streams: moving to the 'as-a-service' model, and making digital signage systems more engaging
AV innovations: using video games to treat and rehabilitate patients
Understanding the impact of electronic waste from the AV industry
AV market trends analysis – where is innovation creating new opportunities?

Tech Talks Programme

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15:00 15:25

Creating the ideal experience for the hybrid worker

CC4.1

Curating inclusive, worthwhile work communities with streamlined flexible solutions that promote meeting equity and ease of use.

Speakers

Julie Crawford, Conferencing Technology Partnerships - Shure

15:30 15:55

The Impact of Technology in Museums

CC4.1

What is the business case for a museum where the physical product and resources support is replaced by marketing people and the acquisition of services that support exhibition concepts and technologies not impacted by the ever increasing infrastructure and operating budgets?

Speakers

Simon Kentish, CTO - Frameless

Jørgen Damskau, Museum Development - Creative Technology Systems Integration

Charles Read, Managing Director - Blooloop

16:00 16:45

Lux Machina & Virtual Production: What's behind House of The Dragon, The Mandalorian or Bullet Train?

CC4.1

In this session Lux Machina will explain the evolution and dynamic range of In Camera Visual Effects (ICVFX), popularly known as virtual production, through the examples of the greatest shows in this field.

While we won’t explore the literal dynamic range of the technology, we will cover the broad spectrum of techniques and applications that falls under this new moniker. ICVFX covers a huge range of workflows that are appropriate for a broad range of creative outcomes and budgets.

Speakers

David Gray, Managing Director - Lux Machina

Clúster AV Cataluña, Organizador - Clúster Audiovisual de Cataluña

15:00 15:40

How the Shift to as-a-Service Business Model Results in New Revenue Streams

CC4.1

The “as-a-service” economy - including subscriptions, cloud technology, and the Internet of Things, have caused a great transformation in customer expectations. Shifting to as-a-service business models allows manufacturers, channel partners, and their end-users to gain the maximum value out of their products.

Sponsored by:

Speakers

Andrew Gross, Vice President of Sales - Xyte

Santosh Harakamani, Head of Service Development - Volvo Group Digital and IT

15:45 16:25

Balancing Physical Design and AV Integration to Create Memorable Experiences

CC4.1

Designers consistently face the challenge of creating experiences that help their clients bring their brand's story to life—what was once a static art form has now evolved to incorporate visual and interactive media to augment physical design. AV and design play a critical role in bringing these experiences to life, but these projects face unique challenges in balancing both to achieve the vision clients expect.

Speakers

Bryan Meszaros, CEO - OpenEye

16:30 17:15

The Issue Enterprise IT is Facing

CC4.1

How AV is changing to meet the IT needs of today and support the needs of digitally transformed enterprises into the future.

Speakers

Mark Webber, Service Support Centre Manager - SouthWest Water UK

Ben Ameur, European Enterprise Sales Manager – Pharmaceutical, Aerospace & Defense - LG

Emran M. Gharaibeh, Security & Central Alarm Center Manager - Housing Bank, Jordan

Robert Huijsmans, Chief Operating Officer - Userful

17:20 18:00

Developing New Revenue Streams with Engaging Digital Signage

CC4.1

Through simple and innovative customer sensing products that can easily be added to an existing Digital Signage Network, a Digital Signage Service Provider can deliver real time data which can trigger relevant content at the point of purchase or provide passive data which can provide informed business insights.

Speakers

Kevin Bierman, Member, Global Signage Alliance (GSA) Head of Business, Moving Tactics (Pty) Ltd, South Africa - Global Signage Alliance (GSA)

15:00 15:25

Tigrelab, playing seriously with technology to reach new creative frontiers

CC4.1

The presentation will look at how Tigrelab love to play with all kinds of technologies to enhance the creativity of our projects.

Speakers

Mathieu Felix, Co-Founder and Creative Director - Tigrelab

15:30 15:55

Reset to Return to the Office by HP

CC4.1

In this presentation Vincent will explain how Poly can help customers provide the right choices to the end-users, both for home offices and meeting rooms, in order to achieve the user adoption any company wants to achieve.

Speakers

Vincent Dal, EMEA Solution Architect Manager - HP inc | Poly

16:00 16:45

A Forward Look at Pro AV

CC4.1

AVIXA’s Sean Wargo, Sr. Director of Market Intelligence & Peter Hansen, Economist, will take a look at the current driving trends within the pro AV industry to uncover the places where innovation is creating new opportunities. They will share insights from AVIXA’s large body of research on everything from the impacts of flexible work arrangements on conferencing and collaboration to the latest new provider service models, all within the backdrop of the latest macro-economic outlook.

Speakers

Peter Hansen, Economist - AVIXA

Sean Wargo, VP, Market Intelligence - AVIXA

12:15 12:40

Time To Get Smart about Electronic Waste: There’s no 'away' when you throw it away

CC4.1

This education session provides an overview of the electronic waste generated by the AV industry, where it goes, the impact on the environment, the toxicity of the materials used in the manufacturing of electronics, and how reckless disposal contaminates the water, soil, and the entire food chain.

Speakers

Christina de Bono, President - SAVe (Sustainability in AV)

Joe Perez, Chief Technology Officer - ClearTech

12:45 13:10

Interactive, immersive and game technologies for wellbeing and health

CC4.1

A review of the most relevant technologies will be shared and a case study will be presented using the Rehabilitation Gaming System (RGS) application, a system used for the treatment of patients affected by brain damage.

Speakers

Pedro Omedas, Professor, Consultant in Extended Reality (XR) - CITM UPC

13:15 14:00

Digital Impact: The Exhibition

CC4.1

Digital Impact is an exhibition, but more than that, it is an experience; it is a city to explore and a map to name those people creating art’s present and future. It is a door to a revolutionary world, a bridge from Barcelona to the immersive, the color, the shapes, and the limitless imagination. It is a disruptive x-ray of the current state of digital art and design, a sample of the creative force of a reality full of possibilities.

Speakers

Pep Salazar, CEO, OFFF Barcelona and Director, Digital Impact Exhibition - OFFF Barcelona