The questions we explored include; are brands and corporations becoming the new broadcasters? Major brands and corporations talked about how they are using the technology and facilities to create exciting and informative content and delivering it directly to their customers and stakeholders. Are traditional television broadcasters now seeking pro AV technology vendors for faster, more nimble innovation? And will artificial intelligence be the disruptor of the decade or even the century? We discussed how, where and with whom the extension of AI tools can enable, disable, or just plain disrupt everything we currently know in the world of content creation and distribution.
Also on the agenda was how non-traditional technologies from gaming to cyber security, blockchain to virtual or augmented reality are being used to excite and engage audiences whether the content is delivered over traditional broadcast channels or directly to consumers from the brands that create.
The goal is still the same for every content creator; create great content, deliver to the right audiences, and drive engagement across multiple platforms. As the overlap between pro AV and television broadcast becomes bigger, it has never been easier to tell great stories.