Top 20: Visitors by Country
| 1 | Spain | 31.7% |
| 2 | UK | 10.40% |
| 3 | Germany | 7.22% |
| 4 | France | 5.63% |
| 5 | Italy | 4.85% |
| 6 | Netherlands | 3.64% |
| 7 | USA | 3.37% |
| 8 | China | 2.29% |
| 9 | Belgium | 1.93% |
| 10 | Switzerland | 1.68% |
| 11 | Sweden | 1.56% |
| 12 | Poland | 1.54% |
| 13 | Portugal | 1.48% |
| 14 | Norway | 1.23% |
| 15 | Denmark | 1.21% |
| 16 | Israel | 1.20% |
| 17 | Austria | 1.06% |
| 18 | South Korea | 1.05% |
| 19 | United Arab Emirates | 0.93% |
| 20 | Turkey | 0.93% |
Decision Making Power & Influence
The Purchasing Decision Chain
AV Channel
| AV Channel | % Attendees | % First time Attendees |
| Integrator / Installer | 22.35% | 15.57% |
| Distributor / Reseller | 16.67% | 12.97% |
| Manufacturer | 6.53% | 5.93% |
| Consultant | 4.18% | 3.72% |
| Live Events Producer | 2.92% | 3.52% |
| Software Developer / Programmer | 2.79% | 3.17% |
| Design Firm | 1.20% | 1.50% |
| UC / CX Developer | 0.16% | 0.20% |
| Total AV Channel | 56.18% | 46.58% |
Spending Power
Almost one-quarter of attendees (24.1%) of ISE 2023 attendees told us they can authorise or recommend expenditure of over €1,000,000 per annum. (ISE 2023 exhibitors are excluded from these figures.)
More than eight out of ten ISE 2023 attendees (82.4%) reported that they either made all the purchasing decision, influenced the decision or made recommendations for it. (ISE 2023 exhibitors are excluded from these figures.)
Top 10 Attendee Technology Interests
| Technology | % |
| Audio Systems and Acoustics | 52.02% |
| Digital Signage | 46.99% |
| Control Systems | 42.95% |
| Audio Processing | 40.30% |
| Video Projection & Display | 38.35% |
| Conferencing and Collaboration | 36.69% |
| Cabling, Connectors and Signal Management | 34.07% |
| IP and Network Distribution | 33.12% |
| Projection Screens | 31.56% |
| Interactive Display | 30.95% |
Top 10 Markets Served by Attendees
| Sector | % |
| Corporate Offices / Collaborative Spaces | 54.10% |
| Auditoriums / Theatres / Entertainment Venues | 44.92% |
| Classrooms or Learning Spaces | 38.93% |
| Retail Sales Floor / Kiosks | 35.29% |
| Restaurants / Dining facilities | 33.24% |
| Museums / Themed attractions | 19.94% |
| Stadiums or Sports Arenas | 18.60% |
| Audio / Video Production Rooms for Broadcast | 18.24% |
| Control Rooms - Monitoring Production, Output or Security | 15.66% |
| Waiting Areas / Lobbies | 15.74% |
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