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ISE Visitor Profile


 

As the leading AV & systems integration show ISE attracts attendees with influence & purchasing power. Here are some key facts about ISE audiences:

58,107 Unique Visitors

126,243 In-Person Visits

155 Countries

Median age stats
Stats

Top 20: Visitors by Country

1 Spain     31.7%
2 UK 10.40%
3 Germany 7.22%
4 France 5.63%
5 Italy     4.85%
6 Netherlands 3.64%
7 USA 3.37%
8 China 2.29%
9 Belgium 1.93%
10 Switzerland 1.68%
11 Sweden 1.56%
12 Poland     1.54%
13 Portugal     1.48%
14 Norway 1.23%
15 Denmark 1.21%
16 Israel 1.20%
17 Austria 1.06%
18 South Korea 1.05%
19 United Arab Emirates 0.93%
20 Turkey 0.93%

Decision Making Power & Influence

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Decision making power and influence

The Purchasing Decision Chain

End User

AV User % Attendees % First time Attendees
User or Purchaser of AV Solutions and Products 35.64% 15.57%
Creative Agency / Artist 2.86% 4.01%
Meeting / Event Planner 0.55% 0.69%
Other 4.13% 5.32%
Total End User 43.19% 53.42%

 

 

Purchasing decision chain

 

AV Channel

AV Channel

AV Channel % Attendees % First time Attendees
Integrator / Installer 22.35% 15.57%
Distributor / Reseller 16.67% 12.97%
Manufacturer 6.53% 5.93%
Consultant 4.18% 3.72%
Live Events Producer 2.92% 3.52%
Software Developer / Programmer 2.79% 3.17%
Design Firm 1.20% 1.50%
UC / CX Developer 0.16% 0.20%
Total AV Channel 56.18% 46.58%

 

Spending Power

Almost one-quarter of attendees (24.1%) of ISE 2023 attendees told us they can authorise or recommend expenditure of over €1,000,000 per annum. (ISE 2023 exhibitors are excluded from these figures.)

Spending

More than eight out of ten ISE 2023 attendees (82.4%) reported that they either made all the purchasing decision, influenced the decision or made recommendations for it. (ISE 2023 exhibitors are excluded from these figures.)

Purchasing

Top 10 Attendee Technology Interests

Technology %
Audio Systems and Acoustics 52.02%
Digital Signage 46.99%
Control Systems 42.95%
Audio Processing 40.30%
Video Projection & Display 38.35%
Conferencing and Collaboration 36.69%
Cabling, Connectors and Signal Management 34.07%
IP and Network Distribution 33.12%
Projection Screens 31.56%
Interactive Display 30.95%

Top 10 Markets Served by Attendees

Sector %
Corporate Offices / Collaborative Spaces 54.10%
Auditoriums / Theatres / Entertainment Venues 44.92%
Classrooms or Learning Spaces 38.93%
Retail Sales Floor / Kiosks 35.29%
Restaurants / Dining facilities 33.24%
Museums / Themed attractions 19.94%
Stadiums or Sports Arenas 18.60%
Audio / Video Production Rooms for Broadcast 18.24%
Control Rooms - Monitoring Production, Output or Security 15.66%
Waiting Areas / Lobbies 15.74%

 

ISE 2024 sponsors & partners

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Presenting Show Partner

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Media Partners

Technology & Event Partners