ISE Visitor Profile

As the leading AV & systems integration show ISE attracts attendees with influence & purchasing power. Here are some key facts about ISE audiences:

85,351 Unique Visitors

185,700 In-Person Visits

168 Countries

attendees by age
attendees by job title

Top 20: Visitors by Country

Representation from 168 countries
1 Spain     32.94%
2 UK 8.52%
3 Germany 6.87%
4 France 5.08%
5 Italy     4.85%
6 China 4.44%
7 USA 3.34%
8 Netherlands 3.24%
9 Belgium 2.04%
10 Poland 1.58%
11 Switzerland 1.48%
12 Portugal 1.36%
13 Sweden 1.26%
14 Denmark 1.13%
15 Norway 1.06%
16 Austria 0.92%
17 Czech Republic 0.88%
18 South Korea 0.84%
19 United Arab Emirates 0.84%
20 Turkey 0.81%

Spending Power, Purchasing Authority and Market Focus

spending power

Business Focus - AV Channel and End-User

AV Channel Definition

ISE defines all attendees either as belonging to the AV channel or as end-users. Attendees who stated that they sell or recommend AV solutions to a customer are classified as belonging to the AV channel. AV channel visitors totalled 44,307, which is 71.60% of the visitor figure (61,882). Of these 44,307 AV channel visitors, 18,974 (42.82%) were visiting ISE for the first time. 

Top 10 Markets Served by Channel Attendees

Sector

%

Auditoriums / Theatres / Entertainment Venues 39.20%
Corporate Offices / Collaboration Spaces 39.20%
Retail sales floor / Kiosks 30.43%
Classrooms or Learning Spaces 28.26%
Stadiums or Sports Arenas 27.93%
Museums / Themed attractions 27.02%
Restaurants/ Dining Facilities 26.61%
Audio / video production rooms for broadcast 26.26%
Waiting areas / lobbies 20.69%
Control rooms for monitoring production, output, or security 19.53%

 

End-User Definition

Attendees who stated that they were looking for AV solutions for use within their own company are classified as end-users. End-user visitors numbered 17,574, which is 28.40% of the visitor total. (The corresponding figure at ISE 2024 was 15,877.) Of these 17,574 end-users, 9,827 (55.91%) were visiting ISE for the first time. 

Top 10 Markets Served by End-User Attendees

Technology

%

Auditoriums / Theatres / Entertainment Venues 34.59%
Audio / Video Production Rooms for Broadcast 27.12%
Corporate offices / Collaboration Spaces 23.50%
Classrooms or Learning Spaces 20.29%
Stadiums or Sports Arenas 15.08%
Museums / Themed Attractions 12.06%
Retail Sales Floor / Kiosks 11.46%
Control Rooms for Monitoring, Production, Output or Security 11.03%
Waiting Areas / Lobbies 9.83%
Restaurants / Dining Facilities9 9.37%

ISE 2025 PARTNERS

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