Top 20: Visitors from Countries
| 1 | Spain | 31.5% |
| 2 | UK | 9.79% |
| 3 | Germany | 7.88% |
| 4 | France | 6.92% |
| 5 | Italy | 4.84% |
| 6 | Netherlands | 4.21% |
| 7 | USA | 2.90% |
| 8 | Belgium | 2.56% |
| 9 | Norway | 2.16% |
| 10 | Switzerland | 1.86% |
| 11 | Sweden | 1.73% |
| 12 | Denmark | 1.73% |
| 13 | Poland | 1.67% |
| 14 | Portugal | 1.50% |
| 15 | Israel | 1.27% |
| 16 | Austria | 1.19% |
| 17 | Republic of Korea | 1.14% |
| 18 | Finland | 1.09% |
| 19 | Czech Republic | 0.86% |
| 20 | United Arab Emirates | 0.85% |
Decision Making Power & Influence
The Purchasing Decision Chain
AV Channel
| AV Channel | % Attendees | % First time Attendees |
| Integrator / Installer | 27.19% | 19.83% |
| Distributor / Reseller | 23.43% | 19.73% |
| Manufacturer | 11.91% | 12.23% |
| Consultant | 6.61% | 7.21% |
| Live Events Producer | 4.96% | 5.67% |
| Software Developer / Programmer | 4.24% | 5.45% |
| Design Firm | 1.83% | 2.44% |
| UC / CX Developer | 0.33% | 0.43% |
| Total AV Channel | 80.5% | 72.99% |
Spending Power
Top 10 Attendee Technology Interests
| Technology | % |
| Digital Signage | 43.91% |
| Audio Systems and Acoustics | 43.67% |
| Video Projection & Display | 35.84% |
| Control Systems | 35.53% |
| Audio Processing | 34.28% |
| Conferencing and Collaboration | 31.66% |
| IP and Network Distribution | 27.68% |
| Projection Screens | 27.62% |
| Cabling, Connectors and Signal Management | 26.87% |
| Interactive Display | 26.83% |
Top 10 Markets Served by Attendees
| Sector | % |
| Corporate Offices / Collaborative Spaces | 50.48% |
| Auditoriums / Theatres / Entertainment Venues | 41.39% |
| Classrooms or Learning Spaces | 36.75% |
| Retail Sales Floor / Kiosks | 35.31% |
| Restaurants / Dining facilities | 32.09% |
| Museums / Themed attractions | 31.44% |
| Audio / Video Production Rooms for Broadcast | 26.92% |
| Stadiums or Sports Arenas | 26.92% |
| Control Rooms - Monitoring Production, Output or Security | 25.89% |
| Waiting Areas / Lobbies | 25.27% |