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PRESENTING SHOW PARTNER Knx logo

ISE Logo

ISE Logo

ISE Visitor Profile

ISE Visitor Profile

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As the leading AV & systems integration show ISE attracts attendees with influence & purchasing power. Here are some key facts about ISE audiences:

Visitor stats
Median age stats

39.7% C Suite

Gender stats

Senior management 55%

Budget Responsibility stats

Top 20: Visitors from Countries

1 Spain     31.5%
2 UK 9.79%
3 Germany 7.88%
4 France 6.92%
5 Italy     4.84%
6 Netherlands 4.21%
7 USA 2.90%
8 Belgium 2.56%
9 Norway 2.16%
10 Switzerland 1.86%
11 Sweden 1.73%
12 Denmark     1.73%
13 Poland     1.67%
14 Portugal 1.50%
15 Israel 1.27%
16 Austria 1.19%
17 Republic of Korea 1.14%
18 Finland 1.09%
19 Czech Republic 0.86%
20 United Arab Emirates 0.85%

Decision Making Power & Influence

 

Decision making power and influence stats

 

 

Decision making power and influence

The Purchasing Decision Chain

End User

AV User % Attendees % First time Attendees
User or Purchaser of AV Solutions and Products 5.1% 5.83%
Creative Agency / Artist 2.79% 4.12%
Meeting / Event Planner 1.49% 1.89%
Other 10.11% 15.17%
Total End User 19.49% 27.01%

 

Purchasing decision chain

 

AV Channel

AV Channel

AV Channel % Attendees % First time Attendees
Integrator / Installer 27.19% 19.83%
Distributor / Reseller 23.43% 19.73%
Manufacturer 11.91% 12.23%
Consultant 6.61% 7.21%
Live Events Producer 4.96% 5.67%
Software Developer / Programmer 4.24% 5.45%
Design Firm 1.83% 2.44%
UC / CX Developer 0.33% 0.43%
Total AV Channel 80.5% 72.99%

 

Spending Power

Spending power
Budget Influence

Top 10 Attendee Technology Interests

Technology %
Digital Signage 43.91%
Audio Systems and Acoustics 43.67%
Video Projection & Display 35.84%
Control Systems 35.53%
Audio Processing 34.28%
Conferencing and Collaboration 31.66%
IP and Network Distribution 27.68%
Projection Screens 27.62%
Cabling, Connectors and Signal Management 26.87%
Interactive Display 26.83%

Top 10 Markets Served by Attendees

Sector %
Corporate Offices / Collaborative Spaces 50.48%
Auditoriums / Theatres / Entertainment Venues 41.39%
Classrooms or Learning Spaces 36.75%
Retail Sales Floor / Kiosks 35.31%
Restaurants / Dining facilities 32.09%
Museums / Themed attractions 31.44%
Audio / Video Production Rooms for Broadcast 26.92%
Stadiums or Sports Arenas 26.92%
Control Rooms - Monitoring Production, Output or Security 25.89%
Waiting Areas / Lobbies 25.27%