The Panel brings together politicians and industry experts from both side of the South Atlantic. The panel will discuss global politics from Trump 2.0 to the EU Mercosur Trade Agreement and its impact on ProAV and digital signage hardware and services. Also trending industry topics like AI, Cyber Security and the new growing role of software. Last but not least the panel will provide an outlook on LATAM's economic development especially on retail as the most important vertical mark.

We will feature clusters from both regions, showcasing successful case studies, innovations, and strategies for fostering cross-border cooperation. Attendees can look forward to an engaging and insightful conversation on how cross-country collaborations are shaping the future of the AV sector.

In such a globalized and at the same time increasingly polarized world, the new paradigm is how to promote collaboration between Latin America and Europe, to enhance everything that unites us and also what complements us, and thus differentiate ourselves from other international competitors. This session will share the experiences of professionals who have lived and worked on both sides of the Atlantic, sharing their experiences and learnings.

Explore the future of the AV sector in this insightful session, where industry leaders will discuss the upcoming technological breakthroughs that are set to reshape the landscape. Delve into how advancements in artificial intelligence and machine learning are being integrated into new AV products, transforming user interactions and enhancing data analytics.