Anyone wanting to appreciate the sheer scope of the AV industry’s innovation should head to straight to the Multi-Technology Zone which lies at the heart of ISE (Halls 3, 5 and 8.1). In particular, Hall 3 is the location of many of ISE’s flagship exhibitor brands.
Key vendors in the Multi-Technology Zone include manufacturers with a broad range of technologies such as Crestron, LANG and Kramer; makers of displays and/or projectors that serve multiple verticals, including Samsung, LG, Epson, Sharp/NEC, Panasonic, Absen and Christie; and broad-based audio companies including Harman, Shure and Biamp.
Read more about the Multi-Technology Zone
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AVIXA’s 2025 Industry Outlook and Trends Analysis) (IOTA) forecast offers a comprehensive snapshot of end user spending in the pro AV industry.
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Launched in May 2025, OpenAV.Cloud is a collaborative open-source framework that promises to give AV systems unprecedented levels of functionality.
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Convergence is the name of the game in the Multi-Technology Zone at ISE 2026, with some of ISE’s most recognisable global brands on the Fira’s most eye-catching stands.
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The AV industry is increasingly embracing standards-based approaches for AV over IP, meeting the needs of a diverse and interconnected world.
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By incorporating AV technology in their project designs, architects can create efficient and productive workspaces with enhanced functionality, aesthetics, and sustainability.
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AI, XR, IoT, machine learning and other technologies that help to create smart, immersive and productive spaces are currently dominating AV conversations.
The other Technology Zones are:
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Audio (Halls 7 & 8.1, plus demo rooms in Hall 8.0)
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Broadcast AV (Hall 4)
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Digital Signage & DooH (Hall 4)
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Lighting & Staging (Halls 6 & 8.1)
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Residential & Smart Building (Halls 1 & 2)
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Unified Communications & Education Technology (Halls 1 & 2)