Although ISE encompasses a huge breadth of audiovisual technologies, it is also one of the largest digital signage exhibitions in the world. So attendees looking for solutions in this area should make the Digital Signage and DooH Zone in Hall 4 their first port of call, closely followed by Hall 3, where the big names in display technology take their place within the Multi-Technology Zone.
Already one of the largest solution areas in the pro AV industry, the digital signage sector is forecast to reach a value of $44.7 billion in 2026, according to AVIXA. Digitised promotion of products and services continues to be a major driver of digital signage installations; however, the ability of digital signage to educate, inform and entertain means the technology is visible in multiple market sectors, from retail, transport and education to corporate, hospitality and the public sector.
Read more about Digital Signage & DooH
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AV technology is a key tool to help brick-and-mortar retailers compete against online-only sellers, and also enable them to make the most of their own online offerings.
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Always one of the most eye-catching areas of the show, the Digital Signage & DOOH Zone at ISE 2026 will once again feature some of the biggest names from the sector.
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A highly anticipated speaker session at ISE 2025 is ‘The Next Frontier: Digital Humans and Generative AI in Retail Digital Signage’ by Ivan Lau, co-founder and CEO at Pantheon Lab Ltd – a trailblazing ...
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Artificial intelligence (AI) is revolutionising the world of digital signage and DooH, driving significant advancements in how advertisers engage with their audiences.
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With over 370 exhibitors listing Digital Signage as part of their offering at ISE 2025, there’s no shortage of providers and solutions to explore.
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The digital signage market never stands still. Platforms, sustainability, instore retail media and market consolidation are four areas where rapid change is taking place.
The other Technology Zones are:
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Audio (Halls 7 & 8.1, plus demo rooms in Hall 8.0)
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Broadcast AV (Hall 4)
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Lighting & Staging (Halls 6 & 8.1)
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Multi-Technology (Halls 3, 5 & 8.1)
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Residential & Smart Building (Halls 1 & 2)
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Unified Communications & Education Technology (Halls 1 & 2)