Although ISE encompasses a huge breadth of audiovisual technologies, it is also one of the largest digital signage exhibitions in the world. So attendees looking for solutions in this area should make the Digital Signage and DooH Zone in Hall 4 their first port of call, closely followed by Hall 3, where the big names in display technology take their place within the Multi-Technology Zone.
Already one of the largest solution areas in the pro AV industry, the digital signage sector is forecast to reach a value of $44.7 billion in 2026, according to AVIXA. Digitised promotion of products and services continues to be a major driver of digital signage installations; however, the ability of digital signage to educate, inform and entertain means the technology is visible in multiple market sectors, from retail, transport and education to corporate, hospitality and the public sector.
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