They will be showcasing all the components needed to create a signage solution that can boost revenue and engagement, deliver essential information and provide immersive and creative experiences across a wide variety of verticals. Expect to discover the latest in interactive display technology, media players, content management software, and more.

While not as attention-grabbing as the displays on which users interact with digital signage content, the media players and software that enable these interactions are crucial to a successful digital signage deployment. Companies to look out for include BrightSign (4S120), whose media players support everything from simple to complex installations, and Spinetix (4R300), which develops versatile media players, including options for 24/7 mission-critical operation, along with a purpose-built signage OS. The company has also formed partnerships with manufacturers including Bluefin (4DH20) and Sharp/NEC (3E500), enabling it to offer out-of-the-box signage solutions complete with displays of varying sizes and resolutions.

Also showcasing a full signage solution is Screencloud (4B500), which provides hardware, software and support services. With a media player designed to fit anywhere and a CMS designed to be suitable for people of all levels of technical ability, plus remote device management and technical support on-hand, Screencloud's plug and play solution is suitable for markets including corporate, retail, hospitality and education. Its compact media player offers playback support and full device monitoring, while its content management software delivers the intuitiveness and flexibility that’s expected when delivering content across signage networks.

When it comes to digital signage software, user-friendliness and remote management are often key requirements, along with features such as flexibility, scalability and third-party integrations. Companies including Signagelive (4S160) and Yodeck (4L100) offer all these features and more, having developed scalable tools that support a wide range of devices and integrations.

While great content will encourage people to interact with digital signage, how it’s displayed is also important, which is why screen technology also forms a key component of the Digital Signage & DOOH Zone.

For example, Allsee Technologies (4S100) manufactures a range of indoor and outdoor displays, including DV-LED, 4K, transparent and high-brightness options, while Alfalite (4Q350, 4Q420) manufactures screens that have been installed in indoor environments such as transport hubs and corporate offices. In addition, its outdoor LED screens are used to deliver creative and innovative advertising content for public instructions, shopping centres and across smart cities.

Away from Hall 4, display manufacturers including LG Electronics (3K100), Samsung (3F500) and Panasonic (3J500) will also be showcasing their latest solutions for digital signage and DOOH. In Hall 2 Scala (2Q220), which offers a range of solutions, including retail media networks, digital menu boards for restaurants, smart shelving for retail and QSR, and meeting room signage, and CreateLED (2F330), which develops LED video solutions for indoor and outdoor applications, will be among the manufacturers highlighting solutions relevant to digital signage.