Xavi Cánovas

Xavi Cánovas is the General Manager and co-founder of Driving Studios, a production company specialized in the automotive sector and part of Driving Group, internationally recognized for its creative and strategic approach within the audiovisual industry. Connected to the world of audiovisual production since the age of 20, he has participated in numerous shoots and projects that have shaped a transversal, creative, and adaptable perspective. In addition, he has solid experience in managing music groups, booking international tours, and organizing festivals, having created a record label, a music management agency, and his own publishing house. In 2011, he joined Driving Group, where he co-founded Driving Studios, which started as an internal department and has evolved into a leading production company in the automotive sector on an international scale. He currently leads both the daily management of projects and the long-term strategy of the studio.