Sebastian Obregon

Sebastián Obregón is the Co-founder and CEO of Enmedio, a Colombian technology company founded in 2006 that pioneered Digital Signage and DOOH in Latin America and today stands among the region’s largest and most influential players.

Over the past 20 years, Enmedio has built and operates extensive DOOH Networks and Private Digital Signage Networks across a wide range of verticals, including retail, QSR, convenience stores, pharmacies, shopping malls, outdoor DOOH, corporate towers, education, hospitals, fitness clubs, entertainment and hospitality, auto dealerships, gas stations, and banks.

With direct operations in Colombia, Mexico, Ecuador, Peru, and Chile, Enmedio manages more than 13,500 screens, including over 500 large-format LED displays totaling more than 6,000 m². As a full-service integrator, Enmedio provides an end-to-end offering that includes digital signage consulting, hardware sales or rental, nationwide installation services, CMS software, 24/7 content programming, 24/7 technical support, 2D/3D/interactive content production, audience measurement solutions, and DOOH advertising sales.

Sebastián holds a Bachelor’s Degree in Business from EAFIT University and a Master’s in Marketing from Universidad de los Andes, along with executive studies in entrepreneurship and innovation at Babson, INSEAD, Stanford, and Harvard. With over two decades devoted to the Digital Signage and DOOH ecosystem, he is widely regarded as one of the pioneers advancing the industry in Latin America, actively shaping its growth, standards, and technological adoption.