Mats Klevjer
With over 15 years of experience in adtech, Mats specializes in data enablement and the automation and optimization of advertising campaigns. He has held leadership roles at Egmont, Advertima, and now Broadsign, consistently helping brands and platforms drive performance-focused advertising.As Partnership Director for Retail Media at Broadsign, Mats develops strategic partnerships with key solution providers across the retail media ecosystem, with a particular focus on in-store screen monetization. He advocates for specialized platforms that meet the growing complexity of retail media buying, ensuring measurement, reporting, and campaign capabilities evolve to support modern advertiser expectations.Passionate about bridging technology and business outcomes, Mats works to shape the future of retail media, helping brands unlock new revenue opportunities, deliver meaningful customer experiences, and navigate the rapidly evolving landscape of in-store and omnichannel advertising.
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The Next Frontier in Retail Media04 Feb 2026CC4.1
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