Mathew Wilde

As Senior Vice President for EMEA at Mood Media, I provide executive leadership for strategic sales and business development across the region, driving long-term growth through enterprise-level client engagement, market expansion, and high-value partnerships. I am responsible for setting and executing the regional commercial strategy, aligning go-to-market priorities with Mood Media’s broader global objectives.

With more than 20 years of experience in strategic selling, business transformation, and digital solutions within the retail sector, I specialise in complex, consultative sales cycles that deliver measurable commercial and brand impact for multinational clients. I work closely with senior stakeholders to identify emerging opportunities across markets, products, and verticals, ensuring sustained revenue growth and competitive differentiation throughout EMEA.

I leverage deep expertise across Mood Media’s integrated solutions portfolio—including visual communications, music and audio, and scent marketing—to position the business as a strategic partner rather than a vendor. By translating customer objectives into scalable, insight-led solutions, I enable clients to elevate customer experience, accelerate digital transformation, and achieve their marketing ambitions.

In parallel, I lead and develop high-performing sales organisations, fostering a culture of strategic account management, value-based selling, and collaboration across territories. Sustainability and responsible growth remain central to my leadership approach, ensuring we deliver enduring value for our clients, our people, and the markets we serve.