Guillermo Grau

With more than 15 years across the digital innovation landscape, I’ve built a reputation as a catalyst for business growth and ecosystem expansion. As Head of Partnership at Admira, a leading CMS for digital signage, I drive the company’s global alliance strategy, transforming emerging collaborative opportunities into measurable commercial results. Operating at the intersection of technology convergence, omnichannel communication, and DOOH transformation, I orchestrate high-value partnerships with integrators, enterprise clients, and strategic channel partners to accelerate market penetration and unlock new revenue streams. My work plays a central role in advancing Admira’s vision of a scalable, intelligent platform powering context-aware content experiences—both at the edge and across multinational deployments.