This session brings together two sides of the virtual production ecosystem - technology and storytelling - to explore where VP is delivering real creative value, and where the industry still needs to mature.

Featuring Kai Eichberg (Head of Broadcast & Virtual Production, Samsung Europe Display) and Chris Chaundler (Managing Director, Quite Brilliant, Twickenham Film Studios), this session moves beyond hype to offer an honest, experience-led view of virtual production in practice.

From cutting-edge display innovation to on-the-ground production realities, the speakers will unpack what virtual production is enabling creatively, how it’s reshaping workflows, budgets, and decision-making, and when it truly enhances storytelling versus when traditional methods still win.

A thoughtful, real-world conversation on the future of virtual production, its potential, its pitfalls, and how to use it in service of better stories, not just better technology.