Keynote: From Talent to Enterprise: Building Creator-Led Businesses That Last
05 Feb 2026
Spark Main Stage - Hall 8.1
Spark – Creativity Meets Technology
What does it take to turn influence into a lasting enterprise? In this high-impact session, Arcade CEO Jordan Schwarzenberger shares the playbook behind building one of the UK’s most powerful Gen Z entertainment ecosystems.
Discover the cultural shifts redefining media, why community now matters more than followers, and how creators are becoming the media companies of tomorrow. Jordan will break down the strategies that drive relevance, longevity, and real commercial success leaving you with a clear framework to build a brand that endures.
Speakers