Running a business is complex, both in the actual acquiring clients and completing successful integration. However, you also need to be able to manage the books behind the scenes. Then you can use numbers to make business decisions (instead of using your gut). This session will help participants better understand and utilize basic financial concepts to improve profitability. The business owner who understands key financial data and reports will be more likely to generate higher profits, avoid boom and bust times, and make better financial and business decisions.