ISE Insights

Drone light shows, either as standalone experiences or as part of larger live events, are growing in popularity – and in ambition.

Exhibitors at ISE cover at least 12 categories of in-building technology covering residential, commercial, government, and institutional buildings. 

The history of live events has always involved pushing current technology to its limit to achieve new and memorable results.

At ISE 2025 the spotlight will be on groundbreaking home cinema technologies that promise to revolutionise the viewing experience.

With over 370 exhibitors listing Digital Signage as part of their offering at ISE 2025, there’s no shortage of providers and solutions to explore.

Ever more elaborate live events - and not just in the entertainment world - mean that the market for lighting and staging solutions remains a healthy one.

Here’s a roundup of key trends driving us towards a more connected and intelligent home environment. 

AI, XR, IoT, machine learning and other technologies that help to create smart, immersive and productive spaces are currently dominating AV conversations. 

The digital signage market never stands still. Platforms, sustainability, instore retail media and market consolidation are four areas where rapid change is taking place.

The convergence of AV and broadcast is being enabled by a wide range of technologies, many of which are evolving at a rapid pace.

Almost every facet of the AV landscape is driven by storytelling – from location-based visitor attractions to inspirational corporate presentations and DOOH campaigns. 

The convergence of audio technologies and the convergence of the manufacturers who develop and support them have expanded the business landscape beyond anything we have seen before. 

The latest market analysis from CEDIA reveals that the four business areas expected to grow the most over the next 12 months are home cinema, media rooms, outdoor AV systems, and lighting & shading.