Creative Keynote – Matt Clark – Behind the Façade: Building a Performance-led Mapping at Casa Batlló, from Concept to Implementation
03 Feb 2026
CC4.1
ISE Keynote
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A case study of UVA’s Casa Batlló commission Hidden Order, covering the end-to-end process from creative concept and visual language, and the challenges of working within an unusual context, through to technical implementation.
The keynote explores how close reading of the architecture becomes a set of creative rules, how a performance led approach shapes timeline and pacing, how a wide range of technical artisans and specialists coordinate across disciplines, and how real world constraints influence both aesthetic and engineering decisions.
It also connects the façade mapping to the companion exhibition, showing how studies and tools evolve into standalone works.
FREE TO ATTEND.
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