Presented by frame:work.

Immersive and interactive digital venues are rapidly expanding and reshaping the ProAV landscape. These experiences now compete with cinemas, concerts, gaming, and live sports. Audiences demand narrative impact, emotional resonance, and personal engagement on massive pixel canvases driven by real-time engines, spatial audio, and sensor-based interactivity. In this session, a cross-disciplinary panel will break down the technical challenges behind these environments. We’ll discuss performance constraints, system reliability, content pipelines, audience behavior, and the realities of reactive storytelling.

This is an interactive discussion. Attendees are encouraged to bring their questions, concerns, and project experiences to explore where immersive storytelling succeeds, where it breaks, and what tools and workflows must evolve to support next-generation venues.