Retail Media Networks in Practice
05 Feb 2026
CC5.2
ISE Partner Programme
Retail Conference
Retail Media Networks sound simple in theory—but making them work in practice is a complex challenge. Success requires orchestrating a diverse ecosystem of partners, technologies, and processes.
In this session, one of Europe’s largest furniture retailers, XXXLutz, shares how it tackled this challenge for its Poco brand, supported by German integrator and software specialist dimedis. Together, they will reveal key insights and learnings from setting up and operating a Retail Media Network, including:
- Aligning flagship concepts with scalable global rollouts
- Translating HQ strategies into local installations
- Moving from signage silos to integrated multi-channel communication
Join us to discover what it really takes to turn Retail Media from concept into reality—and how collaboration can drive measurable business impact.
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