One of the first questions in any discussion about retail experiences is: “What’s the ROI?” While the question sounds simple, the answer is far more complex. Experiences deliver value that goes beyond what an Excel spreadsheet can capture—impacting brand perception, customer loyalty, and long-term engagement.eriences – Beyond ROI. In this panel, our experts will share real-world examples of retail experiences that made a difference—financially and beyond. We’ll explore how leading retailers measure success, what metrics matter most, and why qualitative impact often outweighs short-term numbers. Join us for an insightful conversation that reframes ROI in the context of experience-driven retail and provides actionable ideas for creating measurable value.