AI is booming, and with every boom comes a flood of buzzwords, tools, and false promises. The result? A smoke screen that tempts enterprises to rush into AI adoption without ever turning pilots into real impact. And we see it every day. Millions wasted on pilots that never scale, because AI is treated like magic instead of mastered as a craft.

In this keynote we cut through the noise and share hard-earned lessons from building Agentic AI systems at enterprises. Especially where digital experiences meet real-world environments and integrated ecosystems. Expect to be provoked. You’ll get blunt stories from the field, a framework to navigate the hype, and a clear path to turn experiments into enterprise-wide value.