David Xirau
Acting currently as CEO of Mediapro Xperiences the division of Grup Mediapro dedicated to experiential formats, IPs design and venues management.
He leads the 3 main units within the division, Mediapro Exhibitions, Mediapro Events and Mediapro Spaces&Ips, carrying out commercial operations and external negotiations at executive level. BSC in Telecommunications Engineering UPC-Barcelona, MBA Collège des Ingénieurs-Paris, David began his career as a Strategic & Business Consultant acquiring expertise in the media and new technologies sectors. He began his professional career in the field of strategic consulting at Andersen Consulting and Europraxis. After his involvement in the Universal Forum of Cultures in Barcelona (2004), he joined Mediapro (2005) as head of special projects, driving the R&D department and carrying out exhibition projects such as the Spanish Pavilion at Expo Zaragoza or the FCB Museum. In 2013, under his leadership, Mediapro Exhibitions was created, the group's museography and exhibitions unit, which has designed and produced more than 80 projects such as the CosmoCaixa in Barcelona, the Neom Architecture Pavilion in Venice, the ManCity Experience in Abu Dhabi or the Mirador Torre Glòries, also in Barcelona.