Christine DeJoy is a media industry leader, combining her Clifton Strengths Top 5 Themes - Futuristic, Focus, Achiever, Ideation, and Self-Assurance - to drive innovation. With 22+ years in communications across PR, marketing, and production, she currently serves as VP of Communications at CEDIA, the global association for smart home professionals. Holding degrees in Telecommunications and Entertainment Business Management, she has a wealth of experience in the media industry. Christine’s main focus is on public relations, marketing, production, project management, talent coordination, and event planning, to consistently elevate the CEDIA brand. Her quest for media mastery continues to raise standards and shape narratives in her dynamic career and at CEDIA.