The security sector has always been a critical area for technological advancements, and the integration of audiovisual (AV) solutions has become increasingly important. The AVIXA Industry Outlook and Trends Analysis (IOTA) 2025, shows that the security and surveillance segment experienced a 6.9% growth rate, making it a significant area of growth within the AV industry. This is largely driven by the increasing need for more sophisticated and integrated security systems that can provide comprehensive surveillance and monitoring capabilities. 

Opportunities  

One of the key opportunities for the AV industry within the security sector is the development and deployment of advanced video surveillance systems. These systems are essential for monitoring and securing various environments, including commercial buildings, public spaces, and critical infrastructure. The integration of high-definition cameras, video analytics, and real-time monitoring capabilities can significantly enhance the effectiveness of security measures. AVIXA research also highlights the importance of video analytics in providing actionable insights and improving response times to security incidents. 

Another area of opportunity is the implementation of audio sensing technologies. Audio sensors can detect and analyse sounds in the environment, such as breaking glass, gunshots, or other unusual noises, and trigger alerts for security personnel. This technology can be integrated with video surveillance systems to provide a more comprehensive security solution. The AVIXA IOTA report notes that audio sensing is becoming an increasingly important component of security systems, contributing to the overall growth of the security and surveillance segment. 

The AV industry can also capitalise on the growing demand for integrated security solutions that combine multiple technologies into a single, cohesive system. This includes the integration of access control systems, intrusion detection, and fire safety systems with video surveillance and audio sensing technologies. By offering integrated solutions, AV companies can provide a more efficient and effective security system that meets the diverse needs of their clients. 

Not just hardware

The adoption of cloud-based security solutions presents another significant opportunity for the AV industry. Cloud-based systems offer several advantages, including remote access, scalability, and cost-effectiveness. Security personnel can monitor and manage security systems from anywhere, at any time, using cloud-based platforms. This flexibility is particularly valuable for organisations with multiple locations or those that require real-time monitoring and response capabilities.  

The transition to software-based solutions is also transforming the security sector. Traditional hardware-based security systems are being replaced by software platforms that offer greater flexibility and functionality. These software solutions can be easily updated and customised to meet the evolving needs of clients.  

Get ahead of the curve 

By upskilling and developing a solution portfolio that includes video surveillance systems, audio sensing technologies, integrated security solutions, cloud-based platforms, and software-based solutions, AV integrators can position themselves as leaders in this growing sector. AVIXA’s research provides valuable insights into these opportunities and highlights the potential for growth within the security and surveillance segment. As the security sector continues to evolve, AV professionals must stay ahead of the curve by embracing innovation and delivering cutting-edge solutions that meet the needs of clients. 

Follow this link for more takeaways from the latest AVIXA IOTA report. 

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