The network is becoming the most important AV device

The network is becoming the most important AV device

ISE Insights
21 Jul 2026

For decades, every AV project began with the equipment. Displays. Projectors. Speakers. Microphones.

The network was often considered later, simply providing the infrastructure needed to connect everything together.

That order has been reversed.

Today, the network is no longer just supporting AV systems. Increasingly, it is defining what those systems are capable of delivering.

As organisations adopt IP-based workflows, cloud management and connected devices, networking has become one of the most important design decisions in any audiovisual project. The performance of a meeting room, digital signage network, campus, control room or entertainment venue now depends as much on the quality of the network as it does on the displays or loudspeakers connected to it.

The implications are profound.

Modern AV systems generate enormous volumes of data. High-resolution video, networked audio, collaboration platforms, content management systems and building technologies all compete for bandwidth while demanding low latency, high reliability and robust security.

That places networking at the centre of the conversation.

Increasingly, AV professionals are working alongside IT teams from the earliest stages of projects, designing resilient infrastructure capable of supporting today's requirements while remaining flexible enough for future technologies.

This is changing the way organisations think about investment.

A high-quality display may remain in service for many years, but if the underlying network cannot support new workflows, cloud services or additional connected devices, the user experience quickly suffers. Future-ready networking has become one of the most effective ways to protect long-term technology investments.

The network is also becoming far more intelligent.

Software-defined networking, network monitoring and cloud-based management allow administrators to identify problems before users notice them, prioritise mission-critical traffic and manage thousands of connected AV devices across multiple locations from a single interface.

At ISE 2027, exhibitors including NETGEAR AV, Cisco and Ubiquiti demonstrate how enterprise networking is evolving to meet the growing demands of professional AV. Purpose-built switches, intelligent network management and secure wired and wireless infrastructure are increasingly becoming essential components of successful AV deployments.

The benefits extend beyond reliability.

A well-designed network enables faster deployment, simpler management and greater scalability. New meeting rooms can be added more easily. Digital signage networks can expand without major infrastructure changes. Remote monitoring reduces operational costs while improving system uptime.

Perhaps most importantly, it creates the foundation for future innovation.

Artificial intelligence, immersive collaboration, real-time analytics and increasingly connected workplaces all depend on resilient, high-performance networks.

That is one reason why networking has become such a prominent theme at Integrated Systems Europe. The conversation is no longer about connecting AV devices to the network.

The network has become the platform that allows every AV technology to perform at its best.

In the years ahead, organisations may continue to invest in better displays, more capable audio systems and smarter collaboration tools.

But the most important AV upgrade they make could be the network running quietly behind them all.

Stay ahead – Stay informed. 

As an AV specialist or industry leader, you recognise how crucial it is to keep up with evolving trends, new technologies, and notable happenings within the audiovisual world. That’s why we’re delighted to invite you to receive exclusive email updates about ISE – the world-renowned tech show for the systems integration and audiovisual industry.

When you subscribe, you’ll be kept up to speed with insightful commentary on the freshest developments in AV, get early looks at what’s planned for the ISE content schedule – including headline speakers – and benefit from in-depth reporting on the show’s standout attractions. 

Sign up now to stay at the forefront of audiovisual innovation and expertise. 

Further reading

Discover infrastructure, control and multi-technology at ISE

Discover ISE as a first-time visitor

Read why IT and networking professionals should attend ISE

View all ISE Insights

Featured Articles

Related Content

Loading