Real-Time Visuals and Retail: A case study in creative innovation
06 Feb 2025
CC5.2
Retail
Go behind the scenes of the Johnnie Walker Princes Street project, where cutting-edge entertainment technologies were used to transform a retail brand space into a dynamic, interactive experience. Drawing from his extensive work with real-time visuals, Nils Pormman will share how advanced technologies can engage group dynamics in public spaces, reshaping customer interaction and experience. Through this case study, he will highlight the creative problem-solving techniques used to overcome challenges in scalability and interactivity, offering insights into the future of retail and public installations.