FIRA Barcelona
1-4 February 2022

The Official Digital Showcase of ISE 2021

December 2020 | XR in Today’s Reality

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Spotlight Series

RISE Spotlight is a monthly series of free-to-attend digital events, based around key ISE technology areas. Produced in association with TNW, they feature global subject experts, technology entrepreneurs and start-ups.

December – XR in Today’s Reality

We often hear about the potential of XR and for many, it is deemed as simply a complement or supplement to business activities which can provide an innovative edge within product design, development, marketing, or general business processes. However, XR is no longer just an add on, there are multiple use cases to be excited about. December’s Spotlight looked at some of the most compelling use cases of XR.

Speaker Line-up


December 2020

Welcome and Opening Remarks


ISE Reporter Roundtable: Immersive Tech in Action

The panel present the latest examples of the use of AR/VR/MR technologies in a variety of settings, including experiential marketing and advertising; decision-making in sport; training in healthcare; and in creating memorable experiences in museums and visitor attractions. They also cover strategies underlying their decisions and shared visions for future development.



Live Q&A with Audience

On the Sofa with ISE

Raffaella Camera, who drives XR strategy at Accenture, provides informed insight into trends within the VR and AR markets, and predictions about the sectors that are set to benefit most from these technologies.


Startup Nation

Venture capitalist Andy Lürling presents an overview of the burgeoning XR startup sector. Two startups present their elevator pitches: PWXR, an award-winning VR/AR studio that specialises in active Esports games and applications; and virtual reality training company Warp VR.



Start-up Presenters

Watercooler Virtual Meets

Room 1 – Amelia Kallman, Futurist, Speaker & Author and Sean Wargo, Senior Director, Market Intelligence, AVIXA lead the chat on ‘XR and the Future of Events’.

Room 2 – Tackling the question, “Creators, what will you do differently creatively when your audience has 1000 mbps mobile internet?” with Alexandra Hussenot, CEO, Immersionn.

Room 3 – All about ‘Using VR to Wow Residential Customers’ with Ed Wenck,  Content Director, CEDIA and Tony Edwards, Managing Director, Jooced Custom Sound & Vision.

Room 1: Moderators for ‘XR and the Future of Events’

Room 2: Moderator for ‘Creators, what will you do differently creatively when your audience has 1000 Mbps mobile internet?’

Room 3: Moderators for ‘Using VR to Wow Residential Customers’

More Resources

The Big Read: The dawn of virtual communications – What’s driving workspace evolution?

Rob Scott, Publisher of UC Today, explores some of the drivers of workspace evolution, and their implications for office technology, working environments and company culture.

The inspiration for ISE’s legacy in Amsterdam

ISE is supporting the creation of Jeroen Pit Haus, a transitional care unit in Amsterdam that is due to open in April 2022. We talk Emilie van Karnebeek, fundraiser, project manager and private financier of the project about its origins and about her late husband, in whose memory it has been created.

Media Partners

A1 Retail Magazine
AV News
AVI Latinoamerica
Connected Home Business
Education Technology
Home Comfort
Integration Mag
ISP Audio
ISP Integracion
KNX Today
Light & Sound International
Lighting & Sound America
Lighting ASIA
Link Light Express Magazine
Sistemi Integrati
Smart Integraciones
Smart Intégrations Mag
Sound & Communications
System Integrator Magazine
Technology Record
Virtual Reality