In the world of audio, video and lighting, the live events and fixed installation markets have enjoyed a mutually beneficial relationship.
Many manufacturers are able to make their R&D budgets go further by deploying their technologies in both markets. In addition, the events world’s shorter timescales mean that new technologies and solutions often get added to the inventory of rental houses for use in live events before they are specified by integrators for fixed installs.
Whether it’s concerts, music festivals, sporting events or product launches, visitors expect to be wowed. With technology such a part of our everyday lives, audiences expect something really special when they attend a live event – and their expectations rise every time.
Fortunately, you will find a plethora of solutions for live events at ISE 2021:
Your first port of call should be the Live Events Technology Zone in Hall 7, where you will find the majority of these brands – and over 180 exhibitors in all.
Audio, which was previously grouped together with Live Events, now has its own dedicated Technology Zone in Hall 5.
There are also two ISE conferences that are likely to interest the live events professional.
AGORA is a stadium technology conference that explores the strategies behind delivering the ultimate matchday experience as well as using stadia for other kinds of events, including concerts and esports.
attractionsTECH by blooloop looks at the business and technology strategies of different kinds of visitor attractions, including theme parks, museums and heritage parks.