In the world of audio, video and lighting, the live events and fixed installation markets have enjoyed a mutually beneficial relationship. Many manufacturers are able to make their R&D budgets go further by deploying their technologies in both markets. In addition, the events world’s shorter timescales mean that new technologies and solutions often get added to the inventory of rental houses for use in live events before they are specified by integrators for fixed installs.
It’s also an exciting time for the live events industry. Whether it’s concerts, music festivals, sporting events or product launches, visitors expect to be wowed. With technology such a part of our everyday lives, audiences expect something really special when they attend a live event – and their expectations rise every time.