The market for professional AV solutions can be broken down into vertical sectors. Examples of these include enterprise, education, live events, hospitality, retail and smart homes. If you are employed by a company within a vertical market sector such as these, we probably regard you as a user of AV solutions – an ‘end-user’, in our terminology.
As an end-user, you could have a wide range of responsibilities with regard to AV solutions. You might have direct responsibility for operating, maintaining and eventually upgrading an AV solution – as part of an in-house AV, IT or facilities management team, for example. Alternatively, you might only become involved in specifying or selecting AV solutions when a specific project is being considered.
End-users have been a growing part of the ISE audience for several years.
We regard you as an end-user if you select one of the following company descriptions on the ISE registration form:
- Users or purchasers of AV solutions and products
- Creative agency/artist
- Meeting/event planner