Day 2 Keynote: Alan GreenbergNext Generation Immersive Entertainment

Wednesday 11 May | 18:00
AV Experience Zone stage

As CEO and co-founder of Illuminarium, Alan Greenberg heads up a breakthrough global experiential entertainment company created by worldwide leaders in cinematic immersion, interactive content, and theatrical design. With stunning venues opening around the world, Illuminarium transports its audience through a sensory experience like no other, enabling visitors to see, hear, feel, smell, and even affect experiences they only dream about through transformative, state-of-the-art technologies. Greenberg will be exploring the technical challenges and the exciting future as he maps out ‘Next Generation Immersive Entertainment’.

He will be joined on stage by his colleague Brian Allen, Executive Vice President of Technology and Content.