The Story of ISE

The first Integrated Systems Europe (ISE) tradeshow was held in Geneva, Switzerland in February 2004. Since then, the annual event has grown from 120 exhibitors and 3,500 visitors, to a record-breaking 13th year that saw ISE 2016 welcome more than 1,100 exhibitors and over 65,000 visitors through the doors of the Amsterdam RAI.

This confirmed ISE’s position as the largest AV and systems integration show in the world.

The organisation behind ISE - Integrated Systems Events LLC - is a joint venture between InfoComm International and CEDIA, the two leading industry associations for the global audiovisual industry.

As well as ISE, Integrated Systems Events LLC organises a series of industry conferences during the year. This includes Digital Signage Summits in Munich, Dubai and Moscow (DSS Europe, DSS MENA and DSS Russia), the Smart Building Conference (SBC) and the Capital Summit.

ISE 2016 once again occupied all 14 halls of the Amsterdam RAI. For the first time, the show grew from three to four days – a move that supports even more business, unearthed even more opportunities and deepened ISE’s impact as a must-attend industry event.

The show prides itself on attracting new attendees each year. After attracting almost 60,000 attendees in 2015, another new attendance record was set in 2016 when over 65,000 visitors attended ISE 2016, of which 39% were attending for the first time. This adds up to a solid endorsement of the show’s pulling power and a major incentive for ISE exhibitors to return and tap into the new business opportunities being presented. We are confident that with our targeted marketing campaigns, designed to attract more people into the ISE fold, this trend will continue in 2016.

Maintaining its reputation for connecting new technologies, companies and end-user industries, ISE will continue to present an exciting show floor, featuring thousands of product launches, as well as a packed education and events programme.

Strong and sustainable event growth - year after year

Since its launch in 2004 ISE has grown year-on-year at a phenomenal rate with each event delivering higher numbers of exhibitors and attendees.

At the close of ISE 2016, over 100% of this year’s sold floor space had been confirmed for the 2017 event. This provides a ringing endorsement for an exhibition that was attended by over 65,000 people, an increase in visitors of over 10% on the previous year.

Over 1,100 companies exhibited at the four-day ISE 2016 and this rapid growth is one of the primary reasons for the decision to expand the floor space for 2017.

The sharp growth in size of ISE was the primary driver for the decision to increase the exhibition to four days in 2016. Four days gives exhibitors more ‘face time’ with attendees and affords attendees a longer period to visit stands and to take advantage of the many conferences and educational programmes on offer.

ISE is seen as a major launch-pad for manufacturers and service providers to propel new products and solutions into the AV and systems integration marketplace. Such activity inevitably attracts the media and in 2016 over 500 editors, technical writers and news journalists attended the exhibition.