The Story of ISE
The first Integrated Systems Europe (ISE) tradeshow was held in Geneva, Switzerland in February 2004. Since then, the annual event has grown from 120 exhibitors and 3,500 visitors, to a record-breaking 12th year that saw ISE 2015 welcome more than 1,000 exhibitors and almost 60,000 visitors through the doors of the Amsterdam RAI.
This further cements ISE’s position as the world’s fastest-growing and best-attended show for professional AV and electronic systems - setting the benchmark for other industry tradeshows.
The organisation behind ISE - Integrated Systems Events LLC - is a joint venture between InfoComm International and CEDIA, the two leading industry associations for the global audiovisual industry.
As well as ISE, Integrated Systems Events LLC organises a series of industry conferences during the year. This includes Digital Signage Summits in Munich, Dubai and Moscow (DSS Europe, DSS MENA and DSS Russia), the Smart Building Conference (SBC) and the Capital Summit.
ISE 2016 will once again occupy all 14 halls of the Amsterdam RAI. For the first time, the show will grow from three to four days – a move that will support even more business, unearth even more opportunities and deepen ISE’s impact as a must-attend industry event.
The show prides itself on attracting new attendees each year. In 2015, almost 40% of people who attended the exhibition were doing so for the first time. This is a solid endorsement of the show’s pulling power and a major incentive for ISE exhibitors to return and tap into the new business opportunities being presented. We are confident that with our targeted marketing campaigns, designed to attract more people into the ISE fold, this trend will continue in 2016.
Maintaining its reputation for connecting new technologies, companies and end-user industries, ISE will continue to present an exciting show floor, featuring thousands of product launches, as well as a packed education and events programme.